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Remember Yu? They’re Making a Comeback. Teasing a Face-off with Redmi?

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Micromax’s Yu brand started off as a promising project but soon lost its limelight to other Chinese brands like Xiaomi and Honor. After a year of silence, Yu is back announcing its return with a cryptic Tweet hinting about the arrival of a new smartphone. The last smartphone from the online sub-brand was the Yu Yureka 2, which launched last year in October.

Yu is known for its cryptic teasers hints that its smartphone will be called Yu Ace or something, but it’s purely speculative and is yet to be announced officially. Details about the smartphone are scarce.

Yu have released one more teaser for the phone aiming directly at Xiaomi’s Redmi (as it’s Red?). Or is it directly aimed at Realme instead? Take a look anyway:

Since the teaser campaign has started we expect some for tweets and details on upcoming weeks.

Micromax’s online sub-brand Yu was debuted in 2014 with the first smartphone Yu Yureka hitting the market the same year in December. The successor Yu Yureka 2 was launched after a gap of three years at a price tag Rs 11,999. It garnered a lot of attention going on sale exclusively on Flipkart. The key highlights of the device included a metal body, 5.5 inch FHD display with 2.5D glass, Qualcomm Snapdragon 625 chipset, 4GB RAM, 64GB internal storage with expandable storage up to 128GB, 16MP rear camera and 8MP front camera, a 3,950 mAh battery with support for Qualcomm Quick Charge 3.0 and a fingerprint sensor.

The upcoming Yu smartphone will likely be placed on the affordable or mid-range segment. The brand would try to bring the price down since it will also likely to be online exclusive device. For now, let’s wait for more teasers and 

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Redmi Note 7 is almost Waterproof! Has Watertight Seals for all Ports & Buttons.

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Redmi Note 7, the first phone from the newly formed sub brand “Redmi” was launched 2 days ago. But they missed out announcing an important feature of the phone. Xiaomi President Lei Jun shared in his official weibo account that Redmi Note 7’s uses a design in which it’s buttons are waterproof and interfaces too.

According to Lei, the Redmi Note 7 supports dust and splash protection just like the OnePlus 6/6T. The R&D team did detailed work, including I/O port seal design, switch & USB waterproof seal, speaker double-layer dust-proof design, independent earpiece sealing, and front-facing sealing rubber sleeve.

However the Redmi Note 7 doesn’t come with an IP certification, but it will be able to provide basic water/splash resistance. If that does sound familiar, OnePlus 6 & 6T comes with similar splash resistance.

Lei said that the device has gone for quality test just like the same as Xiaomi’s Premium devices. They are also extending warranty from 12 months to 18 months to prove the same. The device comes in 3 variants 3GB + 32GB priced at 999 yuan ($147), the 4GB+64GB version which is at 1199 yuan ($176), and the 6GB+64GB version which is priced at 1399 yuan ($206). The smartphone will go officially for sale at 10:00 AM on January 15.

Take a look at the video posted to Weibo where he explains this and shows off it’s abilities:

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Realme 3 is Coming this Quarter itself. A 48MP Camera Phone in the Works Too!

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According to the telephonic interview of Realme India CEO Madhav Sheth by indianexpress.com, they had got some information on the upcoming phone and plans of Realme in 2019.

Realme will soon launch a new device in India named Realme 3 in some what of Q1 2019. And Madhav also said that the brand is working on a 48MP camera phone, but there is no confirmation that the device is Realme 3 or which sensor they’re going to be using (Sony IMX586 or Samsung GM1).

Madhav shared some of their plans in 2019. He has confirmed the launch of Realme A1, which will be unveiled in early 2019 and stand between Realme C1 and Realme U1. They are going to open a retail store in India somewhat in middle of 2019. The location of the store not disclosed. The Relame 2 Pro is soon going to be offline.

Due to the revised policy of Indian Govt. on e-commerce, a vendor can’t sell more than 25% on a particular platform. An e-commerce platform can’t offer devices exclusively. Realme sells their phone through both i.e Amazon and Flipkart.

Madhav said that the brand is focusing in the 5000 – 20000 segment. He also added that the brand doesn’t see any values in launching smartphones with punch hole display or triple rear cameras. Going offline will increase the operational cost, but Madhav said they will continue to launch phones in very aggressive as earlier. He didn’t said anything about the development of their independent UI.

It is notable that the brand sold 4 Million smartphones in first 7 months in 2018. This rise may also continue in 2019.

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Realme to Expand to Offline Market in 2019. To Cover 150 Cities!

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Realme started out as an online brand and later offering offline services through Reliance digital stores. Now the previous OPPO sub-brand plans to expand its offline sales in India to 150 cities in 2019. The company announced that it aims to cover 150 cities in a phased manner next year, starting with 10 cities in January.

Furthermore, it will set up 20,000 outlets across the country where it will sell all the previous phones the brand had launched including the Realme 1, Realme 2, Realme 2 pro, Realme C1 and Realme U1 which were launched this year.

Realme started selling online phones through e-commerce platforms like Amazon India and Flipkart before announcing its plan to into offline segment. The Realme-Reliance partnership includes over 1300 Reliance Digital and Jio stores for the offline sales of its smartphones. Starting January, it plans to add 50 cities every quarter.

Realme India CEO Madhav Seth stated:

Realme as a young brand is committed to delivering the best consumer experience to our customers. Strengthening our commitment, we are expanding our footprints to meet the rapidly growing customer demands. With the new offline store we are extending our sales channels reaching out to our offline customers in every region. This is the extension of our sales strategy and ultimate target of ‘Realme for Every Indian’

Realme has achieved a lot of success and recognition in its first year especially through its online sales department. Earlier this month, the company announced that around 2 lakhs units of the Realme U1 were sold during its first sale. The 3GB RAM variant was made available for purchase this month while the 4GB RAM variant is available every Wednesday at 12PM on Amazon India.The selfie centric-phone comes with a price tag of Rs 11,999.

Realme is also planning to launch a new smartphone in a new line of A-series. Dubbed as Realme U1, it will be a budget smartphone placed between the budget Realme C1 and selfie centric Realme U1.

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