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Xiaomi largest exclusive brand retail network in India’s offline market: Study



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ChannelPlay, a retailer and channel solution provider released a report for smartphone sales. The report claims that Chinese smartphone vendor, Xiaomi is the leading single-brand retail network with the largest exclusive brand network in India.

According to the report, the company resides at the top of the heap at not just electronics, but ahead other sectors beating Café Coffee Day (CCD), Dominos India and Bata. Xiaomi’s retail network consists of all its single-brand retail outlets including all its single-brand retail outlets including Mi Home, Mi Studio and Mi Stores.

A large proportion of consumers prefer a physical product experience before buying and another significant proportion is reluctant in making financial transactions online, especially for high-value products. This has largely established the need for brand experience stores “, Channelplay CEO said in a statement.

In the study, industries retailing a physical product were audited across a number of categories like apparel, pharmacy, furniture, furnishing and more. The list of companies that were evaluated includes some popular names likes HP, Lenovo, Kohler, McDonald’s, Subway, Puma, Ferns & Petals, Benetton, More Supermarket, Reliance Fresh and Baskin-Robbins.

With its aggressive pricing and selling premium features at an affordable rate, Xiaomi quickly grabbed a large portion of the smartphone market share since its entry. While the Chinese manufacturer does manufacturers high-end Mi phones, its massive success can be attributed to the high-quality mid-range devices that are part of its Redmi line-up. The sub-brand was spun off as an independent brand earlier this year.

The company today launched the Mi Note 10 and Mi Note 10 Pro for Europe that is identical to the Xiaomi CC9 Pro variants from China. It comes with a Penta-camera rear setup consisting of a 108MP primary Samsung ISOCELL Bright HMX sensor, a 20MP wide-angle camera, a 5MP telephoto camera with 5X optical zoom, a 12MP telephoto camera with 2x zoom meant for portraits and a 2MP macro camera capable of capturing subjects as close as 1.5 cm.


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