ChannelPlay, a retailer and channel solution provider released a report for smartphone sales. The report claims that Chinese smartphone vendor, Xiaomi is the leading single-brand retail network with the largest exclusive brand network in India.
According to the report, the company resides at the top of the heap at not just electronics, but ahead other sectors beating Café Coffee Day (CCD), Dominos India and Bata. Xiaomi’s retail network consists of all its single-brand retail outlets including all its single-brand retail outlets including Mi Home, Mi Studio and Mi Stores.
“A large proportion of consumers prefer a physical product experience before buying and another significant proportion is reluctant in making financial transactions online, especially for high-value products. This has largely established the need for brand experience stores “, Channelplay CEO said in a statement.
In the study, industries retailing a physical product were audited across a number of categories like apparel, pharmacy, furniture, furnishing and more. The list of companies that were evaluated includes some popular names likes HP, Lenovo, Kohler, McDonald’s, Subway, Puma, Ferns & Petals, Benetton, More Supermarket, Reliance Fresh and Baskin-Robbins.
With its aggressive pricing and selling premium features at an affordable rate, Xiaomi quickly grabbed a large portion of the smartphone market share since its entry. While the Chinese manufacturer does manufacturers high-end Mi phones, its massive success can be attributed to the high-quality mid-range devices that are part of its Redmi line-up. The sub-brand was spun off as an independent brand earlier this year.
The company today launched the Mi Note 10 and Mi Note 10 Pro for Europe that is identical to the Xiaomi CC9 Pro variants from China. It comes with a Penta-camera rear setup consisting of a 108MP primary Samsung ISOCELL Bright HMX sensor, a 20MP wide-angle camera, a 5MP telephoto camera with 5X optical zoom, a 12MP telephoto camera with 2x zoom meant for portraits and a 2MP macro camera capable of capturing subjects as close as 1.5 cm.
Oppo Reno 3 Pro Launched In India
Oppo had launched the Oppo Reno 3 in China, back in December last year. In China, the company also launched the Reno 3 Pro with support for 5G. Today, in India, the company has launched the Reno 3 Pro. However, this Reno 3 Pro which is the international variant comes without support for 5G. However, it’s a flagship from Oppo and packs quite powerful hardware and some features that may be useful for many.
In terms of hardware, the Oppo Reno 3 Pro is powered by MediaTek’s latest Helio P95 chipset, coupled with 8GB of RAM. As per MediaTek, Helio P95 has a 60% increase in performance when compared to Helio P90. The Oppo Reno 3 Pro comes with a 6.7-inch full-HD+ Super AMOLED display with a tall aspect ratio of 20:9 and a high screen-to-body ratio of 91.5%. There is a peal shaped cutout on the top-left corner of the display that houses the dual-camera setup for selfies and video calls. There is a fingerprint scanner under the display as well.
Oppo is known for its camera-centric approach and the Reno 3 Pro is packed with cameras. On the back, there is a quad-camera setup consisting of a 64-megapixel primary sensor with an f/1.8 aperture. Along with that, there is a 13-megapixel telephoto lens with an f/2.4 aperture and an 8-megapixel ultra-wide-angle lens with a FOV of 119.9º. There is also a 2-megapixel monochrome sensor for depth sensing, which is to be used while taking portrait shots. The primary camera on the back offers 5x hybrid zoom and up to 20x digital zoom.
On the front, as mentioned earlier, there is a dual-camera setup with a 44-megapixel primary sensor with an f/2.4 aperture and a 2-megapixel depth sensor. In terms of camera features, there are many features like Multi-frame composition, AI-based Noise Reduction, Ultra Night Selfie Mode, Video Bokeh, Video Zoom, and AI Beauty Mode. On Reno 3 Pro as well, we can find Oppo’s proprietary Soloop Smart Video Editor which lets users edit and share their videos on social media.
The Oppo Reno 3 Pro runs Android 10 out of the box with Oppo’s own cartoony Color OS 7 skin on top. There are two variants of the phone in terms of onboard storage- 128GB and 256GB. However, there is also a MicroSD slot for memory expansion. Connectivity options on the Oppo Reno 3 Pro include 4G with VoLTE, Wi-Fi 802.11ac, Bluetooth, A-GPS, and USB Type-C for charging and data transfer. The phone packs a 4025mAh battery with support for VOOC Flash Charge 4.0 30W fast charging.
Coming to the pricing, the Oppo Reno 3 is priced at Rs. 29,990 for the 128GB variant, while its 256GB variant costs Rs. 32,990. There are color options like Auroral Blue, Midnight Black, and Sky White. The 128GB storage variant is up for pre-orders and will be going on sale starting from March 6, while the availability of the 256GB variant is still unknown. Launch offers on the Oppo Reno 3 Pro include a flat 10% cashback on HDFC Bank cards on purchase of the phone. This offer will be valid for the first three days at offline stores as well. There are cashback offers and zero down-payment options. The offline purchase of Reno 3 Pro will include a complete damage protection. Pre-orders on Amazon and Flipkart will reward customers with a flat 10% discount on HDFC Bank credit and debit cards and Yes Bank credit cards.
Realme X50 Pro 5G Launched In India
Realme has once again launched a flagship phone just to beat iQOO and Xiaomi so that the company can proudly claim that it’s the first brand to offer a 5G smartphone in India. Yes, Realme has just launched the Realme X50 Pro 5G today in India. The Realme X50 Pro 5G comes with flagship hardware and 5G connectivity options. Right after the launch, however, war has already started on Twitter as C Manmohan, GM of POCO went on to claim that his company doesn’t provide anything consumers need.
Now that we have your attention. Just letting you know – we're here to give you everything you need, nothing you don't. pic.twitter.com/wdWYQMduON
— C Manmohan (@cmanmohan) February 24, 2020
Leaving all the social media fights behind, let’s talk about the Realme X50 Pro 5G itself. The Realme X50 Pro 5G features a 6.44-inch full-HD+ Super AMOLED display with a 90 Hz refresh rate and Corning Gorilla Glass 5 protection. The phone is powered by Qualcomm‘s flagship Snapdragon 865 SoC, coupled with Adreno 650 GPU and up to 12GB of RAM. In terms of RAM and ROM, there are three variants- 6GB RAM+128GB storage, 8GB RAM+128GB storage, and 12GB RAM+256GB storage. However, in all the variants, there is the UFS 3.0 storage.
In terms of the camera, the package is quite usual. There is a quad-camera setup on the back. There is a primary 64-megapixel Samsung GW1 sensor with an f/1.8 aperture. Along with that, there is an 8-megapixel ultra-wide camera, a 12-megapixel telephoto lens, and a 2-megapixel depth sensor for portraits. On the front, there is a dual-camera setup as well with a primary 32-megapixel Sony IMX 616 sensor along with an 8-megapixel ultra-wide lens.
Connectivity options on the phone include 5G, 4G VoLTE, Wi-Fi 6, Bluetooth v5.1, A-GPS, and USB-C. The phone runs Android 10 out of the box with Realme’s own (Really?) Realme UI skin on top. The phone packs a 4200 mAh battery with support for up to 65W fast charging. Realme calls it as SuperDart Charging.
In terms of pricing, the starting price for Realme X50 Pro 5G is Rs. 37,999 for the base variant with 6GB RAM and 128 GB storage. The variant with 8GB RAM and 128GB storage is priced at Rs. 39,999 while the top variant with 12GB RAM and 256GB RAM is priced at Rs. 44,999. In terms of colors, there are two variants- Mass Green and Rust Red. The Realme X50 Pro 5G is going for sale at 6 PM on Flipkart and Realme’s official website.
Vivo overtakes Samsung to be #2 in Indian market! Realme shows little progress.
The last quarter of 2019 has been an eventful one in terms of smartphone launches and events. Many new smartphones arrived in India, and well, thanks to the steady growth of the Indian smartphone market, now India has surpassed the US to become the second-largest smartphone market in the world, just behind China. It is the first time India beat the US with 158 million smartphone shipments in 2019 with a 7% year-on-year growth. These figures come from Counterpoint Research, and Counterpoint has shared more details and deep insights into the Indian smartphone market as well.
Right now, India is the biggest market for Xiaomi, beating its home market China, driven by offline expansion & budget Redmi smartphones. In terms of market share in India in 2019, Xiaomi is the number one with close to one-third of the smartphone sales at a 28% share. Samsung isn’t much behind, either with a 21% share.
These two brands combined contribute to 52% of the Indian smartphone market. While Vivo, Realme, Oppo, and others have 16%, 10%, 9%, and 16% hold on the market. Here things have turned rather interesting as Realme, a brand that has origins back to Oppo, has now been able to capture a more significant chunk of smartphone consumers with aggressive pricing, fast expansion, and retail presence. If we look at the data for just the fourth quarter of 2019, Xiaomi and Samsung lead with 27% and 21% share in the smartphone market. Realme seems quite unstoppable at this moment, with a growth rate of 255% in 2019, which is massive.
Apple has gained a bit of momentum in the Indian smartphone market, finally, thanks to iPhone XR price cuts and also, since probably for the first time, Apple aggressively priced the newly launched iPhone 11 in India.
In terms of sales from Q4 2019, Vivo has shown some impressive figures with 132% growth year-on-year in this particular period, doubling its sales. Also, compared to 2018, Vivo has grown its market share by 76%. But, for Samsung, things aren’t that good when we see the data from Q4 2018 and Q4 2019, as the figures are literally stagnant. When compared with 2018, Samsung has rather seen a decline in smartphone market share, dropping from 24% to 21%. Realme has a market share of 8% in Q4 2019, which is the same as last year.
In terms of overall market growth, the Indian smartphone market has grown by 7%, compared to 2018. Transsion Group, which owns Itel, Infinix, and Tecno, reached its highest ever market share in Q4 2019. Itel was the number one smartphone brand in the entry-level smartphones at around Rs. 4000, while its other brands Tecno and Infinix, have shown some growth with smartphones priced between Rs. 6000 and Rs. 10000.