Following the footsteps of Chinese brands like Xiaomi, Huawei, ZTE and OPPO, Vivo today unveiled the new sub-brand iQOO in its home-market. The company is yet to release more details of the sub-brand, but like other smartphone brands it could be targeting one specific consumer or price segment. Though sub-brands are common industry, it is seen only on a few smartphone brands. Most customers don’t even realise the two particular brands have the same parent company.
Vivo announced its sub-brand iQOO via a new profile on Chinese networking site Weibo and will join the likes of Honor by Huawei, Poco and Redmi by Xiaomi, Realme by OPPO, Nubia by ZTE and Zuk by Lenovo. The teaser didn’t have much information apart from giving a futuristic feel.
It is speculated that Vivo created iQOO to focus only on the 5G and other flagship handsets that are priced around CNY 5,000 (Rs 53,000 approx). Or it could be a gaming brand considering the rising popularity and increasing fan base. It will be clear after Vivo provides us with more details.
The new sub-brand’s website iqoo.com is up, but it only have some information about the company and nothing about its latest development. The company recently unveiled a new brand identity of its main brand with a new slightly tweaked logo and revamped ‘Vivo Blue’ color. Senior Vice President of Vivo Spark Ni says
Vivo has evolved from a follower to a leader in the tech and lifestyle industry. Through the new branding, we hope to redefine the brand’s positioning in technology and innovation and express our brand vision of ‘enjoying the extraordinary’ with young consumers around the world through Vivo’s unique visuals and creative spirit.
We expect Vivo to release the details of its new sub-brand iQOO soon. The first wave of smartphone may be showcased at the Mobile World Congress (MWC) 2019 event.