Following the footsteps of Chinese brands like Xiaomi, Huawei, ZTE and OPPO, Vivo today unveiled the new sub-brand iQOO in its home-market. The company is yet to release more details of the sub-brand, but like other smartphone brands it could be targeting one specific consumer or price segment. Though sub-brands are common industry, it is seen only on a few smartphone brands. Most customers don’t even realise the two particular brands have the same parent company.
Vivo announced its sub-brand iQOO via a new profile on Chinese networking site Weibo and will join the likes of Honor by Huawei, Poco and Redmi by Xiaomi, Realme by OPPO, Nubia by ZTE and Zuk by Lenovo. The teaser didn’t have much information apart from giving a futuristic feel.
It is speculated that Vivo created iQOO to focus only on the 5G and other flagship handsets that are priced around CNY 5,000 (Rs 53,000 approx). Or it could be a gaming brand considering the rising popularity and increasing fan base. It will be clear after Vivo provides us with more details.
The new sub-brand’s website iqoo.com is up, but it only have some information about the company and nothing about its latest development. The company recently unveiled a new brand identity of its main brand with a new slightly tweaked logo and revamped ‘Vivo Blue’ color. Senior Vice President of Vivo Spark Ni says
Vivo has evolved from a follower to a leader in the tech and lifestyle industry. Through the new branding, we hope to redefine the brand’s positioning in technology and innovation and express our brand vision of ‘enjoying the extraordinary’ with young consumers around the world through Vivo’s unique visuals and creative spirit.
We expect Vivo to release the details of its new sub-brand iQOO soon. The first wave of smartphone may be showcased at the Mobile World Congress (MWC) 2019 event.
Samsung W20 5G Foldable Smartphone Listed On TENAA
Samsung’s Galaxy Fold was a hit or miss kinda smartphone, but it was a miss as it didn’t really meet the expectations of users at all. Problems with the protective cover and all slowed down the hype to almost a situation where we could just believe that the phone doesn’t even exist. But Samsung was already working on the next foldable smartphone and many reports were coming out regarding that. Now it looks like Samsung is bringing the next foldable phone- Samsung Galaxy W20 5G.
As the name itself implies to 5G, we are quite sure that the phone won’t be cheap at all, considering that it’s a foldable phone and it has got 5G. China Mobile, the world’s 4th largest carrier in terms of subscriber base has teased the phone. On a Weibo post, the company teased the Samsung Galaxy W20 5G.
The photo has texts that confirm the claim and we can see a foldable phone as well, partially open. It may be the successor to W2019, which was a flip phone which was launched at the same time a year back. However, the Samsung Galaxy W20 5G won’t have a physical keypad, instead, there will be a folding display similar to the Galaxy Fold. It is not still very clear whether the device folds horizontally or vertically, like the upcoming Moto Razr.
From the teaser, we can guess that the display is within the inner fold as the light is emerging from the inside. The Weibo post confirmed the launch of Galaxy W20 5G in November itself, which means that right now, Motorola and Samsung will go head to head in terms of foldable phones. Though, at this moment, the hype for the Moto Razr seems to be quite a bit high due to the nostalgic attraction towards its predecessor and due to the similar design. The Moto Razr interesting will have a display on the outer side and a tall display inside. As of now, it’s confirmed that the phone will be available in China via China Telecom, but Samsung hasn’t made any official statements regarding the W20 5G or its availability in other markets yet.
However, as usual, for such an innovative phone, leaks are already pointing towards the specs of Samsung Galaxy W20 5G. As someone spotted the phone on TENAA, we have got a few details and a few photos of the phone. As per the TENAA listing, the Galaxy W20 5G will sport a 4.6-inch display and will pack a big 4,135mAh battery. Also, we have got our hands on a few photos of the device.
From these images, it is quite evident that the phone will be similar to the Galaxy Fold in terms of how the display functions. We can see a quite noticeable camera bump and buttons at the edges. However, crucial details regarding the display are not available yet.
Xiaomi largest exclusive brand retail network in India’s offline market: Study
ChannelPlay, a retailer and channel solution provider released a report for smartphone sales. The report claims that Chinese smartphone vendor, Xiaomi is the leading single-brand retail network with the largest exclusive brand network in India.
According to the report, the company resides at the top of the heap at not just electronics, but ahead other sectors beating Café Coffee Day (CCD), Dominos India and Bata. Xiaomi’s retail network consists of all its single-brand retail outlets including all its single-brand retail outlets including Mi Home, Mi Studio and Mi Stores.
“A large proportion of consumers prefer a physical product experience before buying and another significant proportion is reluctant in making financial transactions online, especially for high-value products. This has largely established the need for brand experience stores “, Channelplay CEO said in a statement.
In the study, industries retailing a physical product were audited across a number of categories like apparel, pharmacy, furniture, furnishing and more. The list of companies that were evaluated includes some popular names likes HP, Lenovo, Kohler, McDonald’s, Subway, Puma, Ferns & Petals, Benetton, More Supermarket, Reliance Fresh and Baskin-Robbins.
With its aggressive pricing and selling premium features at an affordable rate, Xiaomi quickly grabbed a large portion of the smartphone market share since its entry. While the Chinese manufacturer does manufacturers high-end Mi phones, its massive success can be attributed to the high-quality mid-range devices that are part of its Redmi line-up. The sub-brand was spun off as an independent brand earlier this year.
The company today launched the Mi Note 10 and Mi Note 10 Pro for Europe that is identical to the Xiaomi CC9 Pro variants from China. It comes with a Penta-camera rear setup consisting of a 108MP primary Samsung ISOCELL Bright HMX sensor, a 20MP wide-angle camera, a 5MP telephoto camera with 5X optical zoom, a 12MP telephoto camera with 2x zoom meant for portraits and a 2MP macro camera capable of capturing subjects as close as 1.5 cm.
Xiaomi, Oppo & Vivo joins hands to develop Fast File Sharing Service
Chinese smartphone giants have come together to develop a service that will let users transfer files, without installing any other apps or signing up for any services. Xiaomi, Oppo, and Vivo have officially announced a new cross-brand direct file transfer alliance today. Smartphones mace by these three brands would soon be able to transfer files at a speed of up to 20 MBps without any third-party app. This is a step that may turn out to be a nice way to provide a seamless experience like AirDrop on Apple devices. Color OS, Funtouch OS and MIUI announced the same on their Weibo accounts as well.
File sharing between Android phones is a mess. Android users had the ability to use Wi-Fi Direct to share files. With a similar approach, developers brought apps like Xender, ShareIt. But those apps were soon flooded with ads and annoying notifications. Xiaomi joined the league later with Mi Drop, an ad-free app that users can download for free and transfer files easily. Recently, the app was renamed to ShareMe. Google also brought File Go, a file manager which also lets users transfer files between phones. However, the problem isn’t solved. As Xender has established itself as one of the most popular file-sharing apps, most people use it. As of now, there are no apps that support file sharing between phones that have different apps installed. So, to address the issue and solve a big problem like this.
Due to the lack of a native file sharing service on Stock Android as well as due to the fact that brand modifies Android as per their wish, there weren’t such service available to consumers. However, this alliance will make it a bit easier for Android phone users to transfer files. The service will let users transfer files in multiple file formats such as photos, videos, songs, documents, etc.
This alliance makes so much sense right now because these three brands, i.e. Oppo, Vivo, and Xiaomi collectively hold 50% of the smartphone market share in China. Also, we may see OnePlus joining the alliance as both Oppo and Vivo, as well as OnePlus are subsidiaries of BBK Electronics. As of now, it is known that the service will be offered to the public under the open beta program, by the end of this month.