The Chinese manufacturer Vivo has shipped more smartphones than Samsung in India during Q1 2020. This also means that the brand has overtaken Samsung for the first time in the Indian market. According to the reports, Vivo had almost doubled its shipments in India. They had sold almost 6.7 million units, and captured 19.9 percent of the market.
However, Xiaomi continues to be the leading manufacturer in the country. The brand has almost sold 10.3 million units and captured 30.6 market share of the country. This was achieved by expanding sales via offline stores in India.
Further, as said Samsung has come down to the third position by selling 6.3 million units and captured 18.9 percent. It is followed by Realme and Oppo. Realme has sold 3.9 million units and captured 11.7 percent. While, the sale of Oppo has been slashed down to 3.5 million units, and captured 10.4 percent of the share. In short, BBK has almost captured 42 percent of the total Indian market share. BBK has five brands in India i.e. Oppo, Vivo, Realme, OnePlus, and iQOO.
In total, a sum of a total of 33.5 million units has been shipped all over the country during Q1 2020, and a growth of 11.5 percent. Due to the lockdown, sales during the Q2 of 2020 will be declined since the country has already gone into lockdown since the last week of March 2020. Narendra Modi; Honorable PM of the country has extended the lockdown of the country after 21 days.
As per the reports of Counterpoint (a leading research firm), the smartphone industry in India has received a growth of 4 percent in Q1 2020. The growths of January and February were much higher, but it declined by up to 19 percent in March 2020. This resulted in the total growth of just 4 percent during Q1. Vivo has invested a lot of money in the IPL by expecting more number of sales. But, since IPL has extended due to the lockdown, the brand may don’t achieve the desired unit of sales.
Canalys also published their report for the Q1 of 2020 today, which features similar reports. Here is it:
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