Realme started out as an online brand and later offering offline services through Reliance digital stores. Now the previous OPPO sub-brand plans to expand its offline sales in India to 150 cities in 2019. The company announced that it aims to cover 150 cities in a phased manner next year, starting with 10 cities in January.
Furthermore, it will set up 20,000 outlets across the country where it will sell all the previous phones the brand had launched including the Realme 1, Realme 2, Realme 2 pro, Realme C1 and Realme U1 which were launched this year.
Realme started selling online phones through e-commerce platforms like Amazon India and Flipkart before announcing its plan to into offline segment. The Realme-Reliance partnership includes over 1300 Reliance Digital and Jio stores for the offline sales of its smartphones. Starting January, it plans to add 50 cities every quarter.
Realme India CEO Madhav Seth stated:
Realme as a young brand is committed to delivering the best consumer experience to our customers. Strengthening our commitment, we are expanding our footprints to meet the rapidly growing customer demands. With the new offline store we are extending our sales channels reaching out to our offline customers in every region. This is the extension of our sales strategy and ultimate target of ‘Realme for Every Indian’
Realme has achieved a lot of success and recognition in its first year especially through its online sales department. Earlier this month, the company announced that around 2 lakhs units of the Realme U1 were sold during its first sale. The 3GB RAM variant was made available for purchase this month while the 4GB RAM variant is available every Wednesday at 12PM on Amazon India.The selfie centric-phone comes with a price tag of Rs 11,999.