Earlier, the Realme was introduced as a sub-brand of the Chinese giant OPPO, similar to what Huawei did with Honor. The Realme 1 is the first and the only phone launched under this brand name. Today, Realme has just announced that they’ll be proceeding as an independent brand from now onwards, leaving OPPO behind.
The announcement comes via the official social media handles of Realme, where they have stated that Mr Sky Li- the former Vice President and current head of overseas business of OPPO has officially resigned from the company and founded a new independent technology brand Realme. Li, who also served as country head in OPPO India earlier, will now be leading the Realme as its CEO.
Take a look at the official Twitter post:
Sky Li, the former Global VP of OPPO, has resigned from OPPO and starts to lead Realme. We are more excited to announce Realme as an independent brand now! Here is Sky’s letter to everyone on his proud journey: https://t.co/dy3zTmgWni pic.twitter.com/xKcq0OzilI
— Realme (@realmemobiles) July 30, 2018
You can also read the full letter from Sky Li about this here.
This is similar to what Peter Lau did when he left OPPO and registered OnePlus. In a word, BBK Electronics- the parent company of OPPO, Vivo and OnePlus has now acknowledged Realme as a new smartphone vendor.
In his letter to the employees, Li introduces Realme as a new brand and states that the idea of creating a separate brand was born at the end of 2017. Further, he said that he has been in charge of OPPO’s global overseas market during the last few years, leading OPPO to grow from three markets to 31 markets now. The overwhelming response and trust from the young generation is the reason behind this crucial step.
As of now, Realme is concentrating on entry-level to budget smartphones by targeting the price range of Rs. 10,000 to Rs. 20,000. The Counterpoint research reveals that brand has gained over 1% share in the second quarter with just one month’s sales in India.
The brand is limited to the online market and is adopting “India-first approach” i.e. all the new devices will be first introduced in India before any other region. Though there is tough competition from brands like Xiaomi, Honor and Asus, it will be interesting to see if Realme turns out to be the OnePlus of budget segment. Stay tuned for more information.
According to IDC, Xiaomi is #1 in India for Consecutive 4th Quarter!
As we already know the battle between the smartphone brands especially Samsung and Xiaomi is very intense for the top spot in the Indian market, while Xiaomi tries to maintain its top spot, Samsung looks to gain back its lost spot as the biggest smartphone vendor in the Indian market.
Now According to a new report by IDC, Xiaomi maintained its number one position in Q2 of 2018 as the top smartphone vendor in India as it shipped a total of 33.5 million units and these increased number of shipments represent strong 20% a year per year growth.
Xiaomi shipments came majorly from online sales which account for more than 56% shipment while only 33% came through offline channels
The report also mentions the top 5 vendors of the second quarter of the year, while Xiaomi retains it spot for number one, which makes it fourth consecutive quarter for xiaomi to emerge as top leader with 29.7% market share followed by Samsung with 23.9, Vivo with the great performance got to 3rd with 12.6% share, Oppo at fourth with 7.6 and the 5% occupied by the home grown companies such as Inflix, itel etc.
It is to be noted that Honor, sub-brand from Huawei which climbed to the second position in the online segment with all time high of 8% share and is giving tough competition to both Xiaomi and Samsung for the top spot.
Although Samsung did manage to make up some shares in the last quarter with a year-on-year growth of 47% and with 30% share, Xiaomi has been progressing way faster with a growth rate of 107.6, while Samsung is progressing with much lesser growth rate. Vivo and Oppo have market shares of 11% and 10%, where Vivo has maintained a good growth rate of 32% by shipping 3.6 million phones. Oppo falls behind a bit.
As the per the earlier report by another research firm Canalys which showed that both the companies shipped 9.9 million smartphones in Q2 2018, which is conflicting with this new report. Another report from Counterpoint Research also claimed that Samsung has surpassed Xiaomi in Q2 2018 to reclaim #1 spot. So we’re really not sure which of these reports are the most accurate one, but one thing is for sure, Xiaomi is here to stay and is only seeing growth in it’s sales chart.
Also, Xiaomi’s India head Manu Kumar Jain had this to say on Twitter:
#Xiaomi continues to be the #1SmartphoneBrand in India for the 4th consecutive quarter! one year of market dominance! 💪@IDC‘s Q2 report: @XiaomiIndia was once again #1 smartphone brand in India with 29.7% share. ~1 out of 3 smartphones sold in India are Xiaomi devices. (1/4) pic.twitter.com/60xEJ04p6b
— Manu Kumar Jain (@manukumarjain) August 13, 2018
Samsung Galaxy Note 9 Prices in India starts at Rs.67,900! Already up for Pre-Order Now.
Samsung has unveiled the all-new Galaxy Note 9 yesterday an event held in New York. The fans were wondering about the Indian pricing as the global pricing touched the $1000 mark. Now, the company has officially disclosed the pricing of Galaxy Note 9 India.
The base variant of the Galaxy Note 9 with 6/128GB configuration is priced at Rs 67,900 while the top end variant with 8GB of RAM and 256GB of onboard storage is set for Rs 84,900 in the country. It is priced almost similar to the launch price of the Galaxy Note 8, which might be a result of poor performance of the Galaxy S9 & S9 Plus, in terms of sales.
The Samsung Galaxy Note 9 features a 6.4-inch QuadHD+ Super AMOLED Infinity Display in an 18.5:9 aspect ratio, protected with Gorilla Glass 5.
The phone will be powered by Exynos 9810 SoC as of India. Furthermore, it comes in 6/128GB and 8/512GB RAM and Storage Configurations.
For photography, the Galaxy Note 9 gets an optically stabilized 12-megapixel primary shooter with a variable aperture of f/1.5 to f/2.4 coupled with a secondary 12-megapixel f/2.4 telephoto lens for 2X optical zoom. At the front, we have an 8-megapixel with f/1.7 aperture shooter for Selfies.
Other major highlights include the upgraded S pen with Bluetooth support and a large 4000mAh battery. For more detailed specifications, read here.
POCO India goes Official! Jai Mani of Xiaomi to Lead the Brand.
Almost every detail of the Xiaomi’s upcoming Pocophone F1 is known to the public with recently leaked specs and an unboxing video surfacing online. Jai Mani, Lead Product Manager at Xiaomi revealed today he’s working on their upcoming sub-brand POCO India. Xiaomi India has also retweeted the post and it looks like the Pocophone F1 will be the first smartphone from the brand In India.
— Jai Mani (@jaimani) August 9, 2018
— Mi India (@XiaomiIndia) August 9, 2018
Since Xiaomi will bring the first smartphone under the POCO brand in India, it is also likely to release more phones in the country. Though the company didn’t provide any reason as to why it will debut the POCO series in India, but the popularity of the Xiaomi’s Redmi Series should hold a clue as they dethroned Samsung to become the top brand in Q4 2017 and Q1 2018.
The Premium flagship series smartphones haven’t got that popularity as the Redmi series, Xiaomi is not giving up its hopes. After the failure of the Mi Mix 2 in the Indian market, the company is yet to make plans for the Mi Mix 2S & Mi 8 in the country. They plan to turn this around by the launch of their new brand which comes with top-notch specs.
The Pocophone F1 comes with a top notch and a lower chin bezel. As for the specs, the device will feature 6.18 inch IPS display with a resolution of FHD+ (2246 x 1080 pixels) and an aspect ratio of 19:9. Under the hood, it will be powered by a powered by a Qualcomm Snapdragon 845 chipset along with Adreno 630 GPU coupled with 6GB RAM and 64GB or 128GB internal storage with expandable options via microSD. It will be equipped with a liquid cooling system to keep the device’s temperature down.
The rear will sport an AI powered dual camera setup of 12MP + 5MP with f/1.75 aperture along with an LED flash, dual autofocus, Dual Pixel. It offers a 20MP camera sensor at the front which also comes with AI technology, Super Pixel Technology and Face Unlock. It will be backed by a 4,000 mAh battery with support for Quick Charge 3.0 technology with a 9V/2A charger. It will come with a 3D face scanner that works in pitch-dark conditions.
Xiaomi Pocophone F1 is speculated to come with a price tag of 420 Euros (Rs 31,500 approx). As for the launch date, the company is yet to give an official word but it is expected to debut in Europe next month and in India by October.
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