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Realme is now an Independent brand! Oppo Global VP resigns & Joins them as CEO.

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Earlier, the Realme was introduced as a sub-brand of the Chinese giant OPPO, similar to what Huawei did with Honor. The Realme 1 is the first and the only phone launched under this brand name. Today, Realme has just announced that they’ll be proceeding as an independent brand from now onwards, leaving OPPO behind.

The announcement comes via the official social media handles of Realme, where they have stated that Mr Sky Li- the former Vice President and current head of overseas business of OPPO has officially resigned from the company and founded a new independent technology brand Realme. Li, who also served as country head in OPPO India earlier, will now be leading the Realme as its CEO.

Take a look at the official Twitter post:

You can also read the full letter from Sky Li about this here.

This is similar to what Peter Lau did when he left OPPO and registered OnePlus. In a word, BBK Electronics- the parent company of OPPO, Vivo and OnePlus has now acknowledged Realme as a new smartphone vendor.

In other stories:  Realme 2, Realme 2 Pro & Realme C1 Launched in Indonesia

In his letter to the employees, Li introduces Realme as a new brand and states that the idea of creating a separate brand was born at the end of 2017. Further, he said that he has been in charge of OPPO’s global overseas market during the last few years, leading OPPO to grow from three markets to 31 markets now. The overwhelming response and trust from the young generation is the reason behind this crucial step.

As of now, Realme is concentrating on entry-level to budget smartphones by targeting the price range of Rs. 10,000 to Rs. 20,000. The Counterpoint research reveals that brand has gained over 1% share in the second quarter with just one month’s sales in India.

The brand is limited to the online market and is adopting “India-first approach” i.e. all the new devices will be first introduced in India before any other region. Though there is tough competition from brands like Xiaomi, Honor and Asus, it will be interesting to see if Realme turns out to be the OnePlus of budget segment. Stay tuned for more information.

Realme is now an Independent brand! Oppo Global VP resigns & Joins them as CEO.
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POCO F1 is now available Offline through all Mi Home stores!

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POCO F1 launch

Xiaomi’s new sub-brand POCO launched their first smartphone POCO F1 back in August this year at price tag starting from Rs 20,999 in various online channels like Mi.com and Flipkart. We all thought the phone will be an online exclusive, but today, POCO made it official that the phone will be available offline through Mi Home stores all over India as well.

POCO announced via their official Twitter handle that the POCO F1 is available for purchase in India through offline stores like Mi Home Stores across the country. With this new move, the company wants to reach more consumers making it easy for the customers who want to touch and feel the smartphone before making a decision.

POCO F1 is a beast in its segment offering specs unlike any other alternatives. It features a 6.18 IPS LCD display with a resolution of FHD+ (2246 x 1080 pixels), an aspect ratio of 18:7:9. It is powered by top of the line Qualcomm Snapdragon 845 SoC. It is coupled with 6GB/8GB of RAM and 64GB/128GB/256GB internal storage which can be further expanded by a microSD card.

In other stories:  Realme 2, Realme 2 Pro & Realme C1 Launched in Indonesia

The device sports a dual camera setup in the rear consisting of a 12MP primary camera with f/1.9 aperture, dual pixel PDAF, 1.4µ pixel size and a secondary 5MP depth sensor while offering a 20MP camera on the front with f/2.0 aperture, 0.9µm pixel size and support for 1080p/30fps video recording.

The handset runs on Android 8.1 Oreo with MIUI 9.5 running on top which will be upgraded to MIUI 10 in future. It is backed by a 4,000 mAh Li-Po battery with QuickCharge 3.0 fast charging support. Connectivity options include LTE-A,4-Band carrier aggregation, Cat.16/13 (1Gbps/150Mbps), Bluetooth 5.0,USB-C, Wi-Fi a/b/g/n/ac, Dual SIM, dual band GPS , FM radio and a 3.5mm headphone jack. Additional it comes with infrared face recognition, a rear mounted fingerprint sensor and stereo speakers.

POCO F1 specifications

  • 6.18 IPS LCD FHD+ display
  • Qualcomm Snapdragon 845
  • 6GB/8GB of RAM
  • 64GB/128GB/256GB internal storage
  • 12MP + 5 MP rear
  • 20MP front
  • Android 8.1 Oreo with MIUI 9.5
  • 4,000 mAh Li-Po battery with QuickCharge 3.0 fast charging
POCO F1 is now available Offline through all Mi Home stores!
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Oppo Launches Hyper Boost Tech. Pretty Similar to GPU Turbo, but also works for Apps.

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With the increase in hardware power, smartphone manufacturers have turned to software acceleration technology as well. Huawei launched their GPU Turbo tech, which brought gaming acceleration to their phones. Now another Chinese manufacturer OPPO has announced its own acceleration engine called as Hyper Boost which they been teasing earlier this week.

The new technology is capable of achieving full scenario system-level performance optimization and improves the overall power efficiency of the device. The Hyper Boost acceleration engine is being self-developed by the company and includes system engine, game engine and application engine. The system is able to optimize the performance in three aspects of system, gaming and application.

The new technology also has a behaviour-aware scheduling (BAS) solution which has been developed independently by the company. This results in tuning the underlying hardware frequency to 0.2 milliseconds from the default frequency of 20 milliseconds Linux task scheduler. Not any that, it also implements system-level optimisation of hardware platforms and sends a technical feedback to the vendors.

In other stories:  Realme 2, Realme 2 Pro & Realme C1 Launched in Indonesia

For the gaming department, the company has joined hands with Tencent, Netease and three other major gaming companies to optimize the top 100 games. Currently the company has adopted 11 of the most played games. For applications OPPO has optimised for applications like WeChat, mobile Taobao and mobile QQ. The company aims to combine the Artificial Intelligence (AI) technologies to make the Hyper Boost more efficient and capable.

OPPO is also working on a 10 GB RAM OPPO Find X which will also be adopting this technology. It has received certification from regulatory agency TENAA.

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Oppo Launches Hyper Boost Tech. Pretty Similar to GPU Turbo, but also works for Apps.
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Oppo to Debut Hyper Boost Tech in October 11th. Their Version of GPU Turbo?

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Honor launched their gaming focussed GPU Turbo Technology back in June this year which was first featured in the Kirin 970 powered Honor Play. While, the company is rolling the GPU Turbo technology to other Huawei and Honor devices, a second version of the GPU Turbo Technology is already in development. This upcoming GPU Turbo 2.0 will be available with the latest Android 9.0 Pie based EMUI 9.0.

Another Chinese manufacturer Oppo today revealed that they’re going to launch a similar technology called Hyper Boost. As of now, there is no other information about this technology expect for its name. The company will officially unveil this technology in October 11 in Shanghai, China.  Like the Honor’s GPU Turbo technology, Oppo’s Hyper Boost technology is expected to improve graphics processing during gaming.

The upcoming Hyper Boost technology will be embedded with the company’s own customised ColorOS but it’s not confirmed whether the previously launch ColorOS powered devices will also get the update. If yes, the previous OPPO sub-brand Realme smartphones should also get the Hyper Boost tech as they run on ColorOS too. Other details regarding this feature will be revealed at the event which is scheduled to take place just a few days after.

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In other stories:  Realme 2, Realme 2 Pro & Realme C1 Launched in Indonesia
Oppo to Debut Hyper Boost Tech in October 11th. Their Version of GPU Turbo?
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