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POCO India goes Official! Jai Mani of Xiaomi to Lead the Brand.



Almost every detail of the Xiaomi’s upcoming Pocophone F1 is known to the public with recently leaked specs and an unboxing video surfacing online. Jai Mani, Lead Product Manager at Xiaomi revealed today he’s working on their upcoming sub-brand POCO India. Xiaomi India has also retweeted the post and it looks like the Pocophone F1 will be the first smartphone from the brand In India.


Since Xiaomi will bring the first smartphone under the POCO brand in India, it is also likely to release more phones in the country. Though the company didn’t provide any reason as to why it will debut the POCO series in India, but the popularity of the Xiaomi’s Redmi Series should hold a clue as they dethroned Samsung to become the top brand in Q4 2017 and Q1 2018.

The Premium flagship series smartphones haven’t got that popularity as the Redmi series, Xiaomi is not giving up its hopes. After the failure of the Mi Mix 2 in the Indian market, the company is yet to make plans for the Mi Mix 2S & Mi 8 in the country. They plan to turn this around by the launch of their new brand which comes with top-notch specs.

pocophone f1

The Pocophone F1 comes with a top notch and a lower chin bezel. As for the specs, the device will feature 6.18 inch IPS display with a resolution of FHD+ (2246 x 1080 pixels) and an aspect ratio of 19:9. Under the hood, it will be powered by a powered by a Qualcomm Snapdragon 845 chipset along with Adreno 630 GPU coupled with 6GB RAM and 64GB or 128GB internal storage with expandable options via microSD. It will be equipped with a liquid cooling system to keep the device’s temperature down.

The rear will sport an AI powered dual camera setup of 12MP + 5MP with f/1.75 aperture along with an LED flash, dual autofocus, Dual Pixel. It offers a 20MP camera sensor at the front which also comes with AI technology, Super Pixel Technology and Face Unlock. It will be backed by a 4,000 mAh battery with support for Quick Charge 3.0 technology with a 9V/2A charger. It will come with a 3D face scanner that works in pitch-dark conditions.

Xiaomi Pocophone F1 is speculated to come with a price tag of 420 Euros (Rs 31,500 approx). As for the launch date, the company is yet to give an official word but it is expected to debut in Europe next month and in India by October.

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