In a bid to expand its smartphone portfolio, OPPO today announced its ‘Reno’ series of phones for the Chinese market. It will be an addition to the already existing smartphones line-ups from the Chinese manufacturer like the R-series and the F-series. The new series will officially launch on April 10 and a landing page is already live but without any information. But it is asking people to register to get updates and notifications via SMS about upcoming devices.
Shen Yiren, VP of OPPO revealed the name of the smartphone series in a Weibo post. The Chinese website reveals a colourful ‘Reno’ logo hinting that it will target the younger customers. The announcement comes after a week after the company launched its OPPO F11 and OPPO F11 Pro smartphones in the Indian market. It also confirmed to launch a smartphone next month with the latest 10X Lossless Zoom technology.
OPPO already revealed that the upcoming phone with 10x zoom will be powered by the Snapdragon 855 chipset. However, it is not confirmed if the device will come with 5G support which is only possible if the company decides to use the X50 modem. There will be a 4,065 mAh battery to back it up. There is no official confirmation but this could be the successor to the OPPO Find X called the Find Z.
The OPPO Find X flagship featured a motorised mechanism that housed the selfie camera to help reduce bezels. The alleged OPPO Find Z could follow the footsteps to give a near edge-to-edge display with some additional upgradations like the 10X Lossless Zoom. A phone recently appeared on the European Union Intellectual Property Office which could be the Find Z flagship.
The new Reno line-up can be seen as a strategic move by the parent company, BBK Electronics who is the owner of Vivo and OnePlus as well. Going by the same line, Vivo also announced a new sub-brand called iQOO. The three smartphone companies are doing very well in their markets as weeks other markets including India. Vivo and OPPO secured a placed in the top 10 smartphone vendors globally and shipped maximum number of phones in Q4 2018 as well as in the whole year.