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OnePlus To Expand Its Offline Presence in India, More Exclusive Stores & Service Outlets Coming!

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OnePlus has been in the smartphone market for a while now. Their smartphones never failed to impress the customers and disappoint the expectations of the users. The Chinese smartphone maker always focuses on what the customers need and manufacture devices based on their needs. The brand got reputation after they launched the OnePlus One which was a flagship killer device those days.

They have been able to achieve this only through their Community which helped them to improve and upgrade quality of the products.

“When we launched OnePlus One, we took feedback from our customers. It was taken into consideration when we developed our next product. Since then, we have maintained that level of engagement with our users”

says, Vikas Agarwal, General Manager, OnePlus India. The company sells their smartphones in India online through their store and Amazon India. OnePlus is currently setting up its own exclusive service center network in the country. They currently have 10 service centers operating across the country.

The Chinese smartphone maker has plans to expand its presence in India. They are targeting to have offline operations in 10 cities by the end of 2018.

 “We will continue to focus on these two portals as our primary sales channels, but, going forward, we will be going offline in the top 10 cities where we are looking forward to opening our own stores. We will be opening our own stores and focusing on providing the experience which should help us increase awareness in those cities”

Vikas Agarwal added. Last year, OnePlus opened its first “experience store” in India at Bengaluru and is looking forward to opening them in various metro cities like Delhi, Mumbai, Chennai, and other major cities by the end of this year. The company has also partnered with 20 e-retailer Croma stores and has plans to expand to 100 stores.

In other stories:  OnePlus 6T to Launch in India on October 30, pre-sale starts from October 17

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OnePlus To Expand Its Offline Presence in India, More Exclusive Stores & Service Outlets Coming!
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Huawei to Start Manufacturing in India from 2019, also aims to open 1000 Exclusive Stores

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The Chinese smartphone giant Huawei recently made its comeback to India with the launch of Huawei P20 Pro and the Huawei P20 Lite back in April, while its sub-brand Honor was still doing good. Since then, the company has launched some other phones like the Huawei Nova 3, Huawei Nova 3i and now Amazon India has officially confirmed the arrival of latest Huawei Mate 20 Pro as well. Following the same, Huawei has made it official that it is planning to start manufacturing its smartphones in India itself, and will be opening around 1,000 brand exclusive stores too for further strengthening its roots in the country.

In an interview to Times Of India, Mr. Jim Lu, Global Vice President, Huawei said:

“We look at India strategically and now intend to grow our presence through the launch of devices in the mid-and-premium-end of the market.”

He also said

“Volumes are going down globally as the lifecycle of devices goes up. However, India is a completely different market with 4G just starting to expand. Hence, it’s time to expand and invest in India, Starting next year, we have a plan to invest over $100 million in India over three years”.

This directly signifies that Huawei looks at India as a tier 1 market and is ready to invest over $100 million (around Rs 7,350 crore) for expansion of its manufacturing plants and stores. Coming to the sub-brand Honor, it has already experienced a whopping growth of 400% over the past nine months and will hopefully make it to 500% by the end of this year. The company further aims to grab the No.1 spot in the country by 2021.

In other stories:  OnePlus 6T to Launch in India on October 30, pre-sale starts from October 17

Huawei, as of now, targets the premium as well as the mid-range smartphone segment and plans to give a tough competition to other Chinese brands like Xiaomi, Oppo, Vivo followed by the Korean giant Samsung. To be more specific, it directs towards establishing itself as a premium manufacturer like Samsung, Apple and OnePlus. On the road to same, the company will be opening around 1000 Exclusive stores in the next 2-3 years for boosting up the offline presence in addition to the online sales, and will also tighten up its marketing and promotion strategies.

Prior to this decision, Huawei had partnered with local company Flex India in the support for government’s “Made in India” strategy for manufacturing the Honor series smartphones at lower costs. Continuing the same, the brand is also partnering with the Taiwanese contract manufacturer Foxconn (Apple’s current partner for production) for expanding its manufacturing plants.

Huawei’s keenness in India is obvious due to the issues and bans in the US market, as they now have a limited area for expansion which includes Europe where this China’s largest smartphone manufacturer currently accounts for over 20 percent in overall smartphone sales. Let us see if it actually succeeds in building what it aims for. Till then, stay tuned.

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Huawei to Start Manufacturing in India from 2019, also aims to open 1000 Exclusive Stores
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POCO F1 is now available Offline through all Mi Home stores!

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POCO F1 launch

Xiaomi’s new sub-brand POCO launched their first smartphone POCO F1 back in August this year at price tag starting from Rs 20,999 in various online channels like Mi.com and Flipkart. We all thought the phone will be an online exclusive, but today, POCO made it official that the phone will be available offline through Mi Home stores all over India as well.

POCO announced via their official Twitter handle that the POCO F1 is available for purchase in India through offline stores like Mi Home Stores across the country. With this new move, the company wants to reach more consumers making it easy for the customers who want to touch and feel the smartphone before making a decision.

POCO F1 is a beast in its segment offering specs unlike any other alternatives. It features a 6.18 IPS LCD display with a resolution of FHD+ (2246 x 1080 pixels), an aspect ratio of 18:7:9. It is powered by top of the line Qualcomm Snapdragon 845 SoC. It is coupled with 6GB/8GB of RAM and 64GB/128GB/256GB internal storage which can be further expanded by a microSD card.

In other stories:  OnePlus 6T to Launch in India on October 30, pre-sale starts from October 17

The device sports a dual camera setup in the rear consisting of a 12MP primary camera with f/1.9 aperture, dual pixel PDAF, 1.4µ pixel size and a secondary 5MP depth sensor while offering a 20MP camera on the front with f/2.0 aperture, 0.9µm pixel size and support for 1080p/30fps video recording.

The handset runs on Android 8.1 Oreo with MIUI 9.5 running on top which will be upgraded to MIUI 10 in future. It is backed by a 4,000 mAh Li-Po battery with QuickCharge 3.0 fast charging support. Connectivity options include LTE-A,4-Band carrier aggregation, Cat.16/13 (1Gbps/150Mbps), Bluetooth 5.0,USB-C, Wi-Fi a/b/g/n/ac, Dual SIM, dual band GPS , FM radio and a 3.5mm headphone jack. Additional it comes with infrared face recognition, a rear mounted fingerprint sensor and stereo speakers.

POCO F1 specifications

  • 6.18 IPS LCD FHD+ display
  • Qualcomm Snapdragon 845
  • 6GB/8GB of RAM
  • 64GB/128GB/256GB internal storage
  • 12MP + 5 MP rear
  • 20MP front
  • Android 8.1 Oreo with MIUI 9.5
  • 4,000 mAh Li-Po battery with QuickCharge 3.0 fast charging
POCO F1 is now available Offline through all Mi Home stores!
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Oppo Launches Hyper Boost Tech. Pretty Similar to GPU Turbo, but also works for Apps.

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With the increase in hardware power, smartphone manufacturers have turned to software acceleration technology as well. Huawei launched their GPU Turbo tech, which brought gaming acceleration to their phones. Now another Chinese manufacturer OPPO has announced its own acceleration engine called as Hyper Boost which they been teasing earlier this week.

The new technology is capable of achieving full scenario system-level performance optimization and improves the overall power efficiency of the device. The Hyper Boost acceleration engine is being self-developed by the company and includes system engine, game engine and application engine. The system is able to optimize the performance in three aspects of system, gaming and application.

The new technology also has a behaviour-aware scheduling (BAS) solution which has been developed independently by the company. This results in tuning the underlying hardware frequency to 0.2 milliseconds from the default frequency of 20 milliseconds Linux task scheduler. Not any that, it also implements system-level optimisation of hardware platforms and sends a technical feedback to the vendors.

In other stories:  OnePlus 6T to Launch in India on October 30, pre-sale starts from October 17

For the gaming department, the company has joined hands with Tencent, Netease and three other major gaming companies to optimize the top 100 games. Currently the company has adopted 11 of the most played games. For applications OPPO has optimised for applications like WeChat, mobile Taobao and mobile QQ. The company aims to combine the Artificial Intelligence (AI) technologies to make the Hyper Boost more efficient and capable.

OPPO is also working on a 10 GB RAM OPPO Find X which will also be adopting this technology. It has received certification from regulatory agency TENAA.

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Oppo Launches Hyper Boost Tech. Pretty Similar to GPU Turbo, but also works for Apps.
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