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OnePlus overtakes Samsung to become #1 Smartphone Brand in Premium Segment!

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Samsung has been ruling the premium smartphone market in India, alongside Apple. Android lovers have been preferring Samsung flagships over any other brand for quite a while but that seems to be changing now. According to the latest analysis of the Indian smartphone market by Counterpoint Research, OnePlus this time, has surpassed Samsung to dominate the premium smartphone division.

This has happened for the first time ever in last full quarter. As of second quarter of 2018, OnePlus has captured 40% of the premium smartphone market due to its recently launched OnePlus 6 which has performed really well in terms of sales. Additionally, OnePlus was also the fastest growing brand in the premium segment with a growth of over 446%, whereas on the other hand, Samsung and Apple are witnessing a gradual decline in the number of shipments.

While Samsung has now lost its throne to OnePlus in the premium segment, recently it recovered its first position in the overall Indian market by beating Xiaomi, most probably due to the recent launches of budget smartphones. It has also been reported earlier that Samsung has sold over 2 million units of Galaxy J6 & Galaxy J8 in India within the first two months.

Oneplus beats Samsung

As of now, Samsung holds the second position with 34% shares of the premium segment. The Galaxy S9 wasn’t a huge success for Samsung in India, as a result, it faced a 25% reduction in shipments compared to the last year’s Galaxy S8.

In other stories:  OnePlus 6T to Launch in India on October 30, pre-sale starts from October 17

Similarly, due to the decline in the number of sales of the iPhone 8 and iPhone X, Apple is left with just 14% shares which are most probably due to two reasons, the high price of the iPhone X and the iPhone 8 being overlooked due to the latter.

The OnePlus 6 ranks on top with 30% share when it comes to the best-selling model in the premium segment, followed by Galaxy S9 with 12% and OnePlus 5T with 10% shares respectively. Earlier, the company shared that it has sold around 1M units of OnePlus 6 within 22 days of launch. India is one of the most important markets for OnePlus due to the high amounts of sales it draws which forks out almost a third of its global revenue.

The new contenders in the premium market from brands like Huawei, Honor, Vivo, LG and Asus have caused a gradual decrease in the overall premium market share of OnePlus, Samsung and Apple from 95% (a quarter ago) to 88%. It seems that people are choosing Value for money flagships over the mainstream flagships as of early 2018.

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OnePlus overtakes Samsung to become #1 Smartphone Brand in Premium Segment!
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POCO F1 is now available Offline through all Mi Home stores!

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POCO F1 launch

Xiaomi’s new sub-brand POCO launched their first smartphone POCO F1 back in August this year at price tag starting from Rs 20,999 in various online channels like Mi.com and Flipkart. We all thought the phone will be an online exclusive, but today, POCO made it official that the phone will be available offline through Mi Home stores all over India as well.

POCO announced via their official Twitter handle that the POCO F1 is available for purchase in India through offline stores like Mi Home Stores across the country. With this new move, the company wants to reach more consumers making it easy for the customers who want to touch and feel the smartphone before making a decision.

POCO F1 is a beast in its segment offering specs unlike any other alternatives. It features a 6.18 IPS LCD display with a resolution of FHD+ (2246 x 1080 pixels), an aspect ratio of 18:7:9. It is powered by top of the line Qualcomm Snapdragon 845 SoC. It is coupled with 6GB/8GB of RAM and 64GB/128GB/256GB internal storage which can be further expanded by a microSD card.

In other stories:  OnePlus 6T to Launch in India on October 30, pre-sale starts from October 17

The device sports a dual camera setup in the rear consisting of a 12MP primary camera with f/1.9 aperture, dual pixel PDAF, 1.4µ pixel size and a secondary 5MP depth sensor while offering a 20MP camera on the front with f/2.0 aperture, 0.9µm pixel size and support for 1080p/30fps video recording.

The handset runs on Android 8.1 Oreo with MIUI 9.5 running on top which will be upgraded to MIUI 10 in future. It is backed by a 4,000 mAh Li-Po battery with QuickCharge 3.0 fast charging support. Connectivity options include LTE-A,4-Band carrier aggregation, Cat.16/13 (1Gbps/150Mbps), Bluetooth 5.0,USB-C, Wi-Fi a/b/g/n/ac, Dual SIM, dual band GPS , FM radio and a 3.5mm headphone jack. Additional it comes with infrared face recognition, a rear mounted fingerprint sensor and stereo speakers.

POCO F1 specifications

  • 6.18 IPS LCD FHD+ display
  • Qualcomm Snapdragon 845
  • 6GB/8GB of RAM
  • 64GB/128GB/256GB internal storage
  • 12MP + 5 MP rear
  • 20MP front
  • Android 8.1 Oreo with MIUI 9.5
  • 4,000 mAh Li-Po battery with QuickCharge 3.0 fast charging
POCO F1 is now available Offline through all Mi Home stores!
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Oppo Launches Hyper Boost Tech. Pretty Similar to GPU Turbo, but also works for Apps.

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With the increase in hardware power, smartphone manufacturers have turned to software acceleration technology as well. Huawei launched their GPU Turbo tech, which brought gaming acceleration to their phones. Now another Chinese manufacturer OPPO has announced its own acceleration engine called as Hyper Boost which they been teasing earlier this week.

The new technology is capable of achieving full scenario system-level performance optimization and improves the overall power efficiency of the device. The Hyper Boost acceleration engine is being self-developed by the company and includes system engine, game engine and application engine. The system is able to optimize the performance in three aspects of system, gaming and application.

The new technology also has a behaviour-aware scheduling (BAS) solution which has been developed independently by the company. This results in tuning the underlying hardware frequency to 0.2 milliseconds from the default frequency of 20 milliseconds Linux task scheduler. Not any that, it also implements system-level optimisation of hardware platforms and sends a technical feedback to the vendors.

In other stories:  OnePlus 6T to Launch in India on October 30, pre-sale starts from October 17

For the gaming department, the company has joined hands with Tencent, Netease and three other major gaming companies to optimize the top 100 games. Currently the company has adopted 11 of the most played games. For applications OPPO has optimised for applications like WeChat, mobile Taobao and mobile QQ. The company aims to combine the Artificial Intelligence (AI) technologies to make the Hyper Boost more efficient and capable.

OPPO is also working on a 10 GB RAM OPPO Find X which will also be adopting this technology. It has received certification from regulatory agency TENAA.

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Oppo Launches Hyper Boost Tech. Pretty Similar to GPU Turbo, but also works for Apps.
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Oppo to Debut Hyper Boost Tech in October 11th. Their Version of GPU Turbo?

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Honor launched their gaming focussed GPU Turbo Technology back in June this year which was first featured in the Kirin 970 powered Honor Play. While, the company is rolling the GPU Turbo technology to other Huawei and Honor devices, a second version of the GPU Turbo Technology is already in development. This upcoming GPU Turbo 2.0 will be available with the latest Android 9.0 Pie based EMUI 9.0.

Another Chinese manufacturer Oppo today revealed that they’re going to launch a similar technology called Hyper Boost. As of now, there is no other information about this technology expect for its name. The company will officially unveil this technology in October 11 in Shanghai, China.  Like the Honor’s GPU Turbo technology, Oppo’s Hyper Boost technology is expected to improve graphics processing during gaming.

The upcoming Hyper Boost technology will be embedded with the company’s own customised ColorOS but it’s not confirmed whether the previously launch ColorOS powered devices will also get the update. If yes, the previous OPPO sub-brand Realme smartphones should also get the Hyper Boost tech as they run on ColorOS too. Other details regarding this feature will be revealed at the event which is scheduled to take place just a few days after.

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In other stories:  New OnePlus 6T Renders Reveals pretty much everything about the phone!
Oppo to Debut Hyper Boost Tech in October 11th. Their Version of GPU Turbo?
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