Ahead of the OnePlus 6T launch, OnePlus has joined hands with Reliance Digital in a bid to “elevate customer experience in India”. The team-up will mean that OnePlus aims to increase its offline presence in the country to attract more customers who wants to purchase directly from the shop.
After this partnership, prospective buyers will be able to experience and buy OnePlus products from the Reliance Digital stores spread throughout the country. They will also get additional benefit from the promotional campaign run by the Reliance Digital stores.
Vikas Agarwal, General Manager of OnePlus India spoke on the announcement
The premium smartphone segment in India is steadily growing, and OnePlus seeks to more effectively tap into this space, with a nifty strategy combining both online and offline platforms for a holistic reach. This partnership with Reliance Digital will equip OnePlus with a more robust physical presence, enabling the brand to cater to its increasing user base through multiple touch points across cities. The focus on curating only the best user experience by Reliance Digital resonates with that of OnePlus’ user philosophy.
This isn’t the first OnePlus attempt on offline market. The company previously partnered with Tata-backed retail chain Croma for the sales of OnePlus devices in offline market. Other than that, the company also invested in opening its OnePlus Experience stores in selected locations across the country so that users can try out OnePlus device before purchasing them online.
OnePlus CEO Pete Lau mentioned in an interview last month that company was looking to boost its offline sales channels in India as it accounted for one-third of the company’s net revenue in the country. Thus the recent partnership will surely help OnePlus to reach its benchmark in offline sales.
Microsoft prepares to End support for Windows 10 Mobile this Year
When Nokia launched the Lumia range of smartphones running on the Windows operating system years ago, they made quiet a wave. Later, Microsoft took over and continued the production of the Lumia from Nokia. The Lumia range of smartphones did find a lot of buyers and had some of the finest smartphones of the time.
But, Microsoft couldn’t keep up with the Android and iOS trends and eventually died out. Now reports states that Microsoft is preparing to end support for the Windows 10 Mobile by the end of this year.
Microsoft has asked the users of Windows 10 mobiles to switch to an Android or iOS device as it announced the end of support for Windows 10 Mobile. The news doesn’t come as a surprise as Joe Belfiore, Corporate Vice President of Windows 10, had made clear that they wont be focusing on new features or hardware for Windows 10 Mobile back in 2017.
In an “End of Support” page, the tech giant told users that Windows 10 Mobile will stop receiving new security updates after December 10. While the news was expected, it comes as a blow as several peoples are still using the windows mobile across the world, owing to its build quality and performance.
“With the Windows 10 Mobile OS end of support, we recommend that customers move to a supported Android or iOS device. Microsoft’s mission statement to empower every person and every organization on the planet to achieve more, compels us to support our Mobile apps on those platforms and devices,” the company wrote in the support page late on Friday.
The New York City Police Department (NYPD) scrapped as many as 36,000 windows mobiles used by the law enforcers back in 2017 after Microsoft acknowledged that it’s support will be ending. In an other statement, Microsoft also made clear that their Virtual Assistant Cortana is no longer in direct competition with Google Assistant and Amazon’s Alexa.
Redmi Note 7 is almost Waterproof! Has Watertight Seals for all Ports & Buttons.
Redmi Note 7, the first phone from the newly formed sub brand “Redmi” was launched 2 days ago. But they missed out announcing an important feature of the phone. Xiaomi President Lei Jun shared in his official weibo account that Redmi Note 7’s uses a design in which it’s buttons are waterproof and interfaces too.
According to Lei, the Redmi Note 7 supports dust and splash protection just like the OnePlus 6/6T. The R&D team did detailed work, including I/O port seal design, switch & USB waterproof seal, speaker double-layer dust-proof design, independent earpiece sealing, and front-facing sealing rubber sleeve.
However the Redmi Note 7 doesn’t come with an IP certification, but it will be able to provide basic water/splash resistance. If that does sound familiar, OnePlus 6 & 6T comes with similar splash resistance.
Lei said that the device has gone for quality test just like the same as Xiaomi’s Premium devices. They are also extending warranty from 12 months to 18 months to prove the same. The device comes in 3 variants 3GB + 32GB priced at 999 yuan ($147), the 4GB+64GB version which is at 1199 yuan ($176), and the 6GB+64GB version which is priced at 1399 yuan ($206). The smartphone will go officially for sale at 10:00 AM on January 15.
Take a look at the video posted to Weibo where he explains this and shows off it’s abilities:
Realme 3 is Coming this Quarter itself. A 48MP Camera Phone in the Works Too!
According to the telephonic interview of Realme India CEO Madhav Sheth by indianexpress.com, they had got some information on the upcoming phone and plans of Realme in 2019.
Realme will soon launch a new device in India named Realme 3 in some what of Q1 2019. And Madhav also said that the brand is working on a 48MP camera phone, but there is no confirmation that the device is Realme 3 or which sensor they’re going to be using (Sony IMX586 or Samsung GM1).
Madhav shared some of their plans in 2019. He has confirmed the launch of Realme A1, which will be unveiled in early 2019 and stand between Realme C1 and Realme U1. They are going to open a retail store in India somewhat in middle of 2019. The location of the store not disclosed. The Relame 2 Pro is soon going to be offline.
Due to the revised policy of Indian Govt. on e-commerce, a vendor can’t sell more than 25% on a particular platform. An e-commerce platform can’t offer devices exclusively. Realme sells their phone through both i.e Amazon and Flipkart.
Madhav said that the brand is focusing in the 5000 – 20000 segment. He also added that the brand doesn’t see any values in launching smartphones with punch hole display or triple rear cameras. Going offline will increase the operational cost, but Madhav said they will continue to launch phones in very aggressive as earlier. He didn’t said anything about the development of their independent UI.
It is notable that the brand sold 4 Million smartphones in first 7 months in 2018. This rise may also continue in 2019.
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