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Moto X5 Cancelled! Motorola to Scale Down and Move Focus Away from Moto Mods

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Motorola was supposed to launch the successor of Moto X4, the Moto X5 this year, but unfortunately, we’re getting reports that the phone has been cancelled. The phone is almost production ready as we saw so many leaks regarding the phone and other phones in Moto’s lineup earlier this year.

With the cancellation of Moto X5, Motorola will now be focusing more on the E, G, and the Z phones, which can be touted as the money making phones for the company. It is also to be noted that Moto is discontinuing the C series of devices too this year.

Moreover, Motorola is now also changing their approach towards the Moto Mods. In simple terms, instead of launching products such as Polaroid printers, projectors etc., which only serves the niche market, Motorola is now focusing on things which actually can get them some profit. Now if you are wondering why did Motorola take this step, it is because of the Lenovo’s strategy to cut down its costs.

It is also to be noted that the company has laid off almost half of it’s employees from it’s Chicago workforce recently. And a significant amount of the laid off employees were part of Moto Z and the team is said to be “irreversibly impacted”. This has to do with Moto being moving it’s focus from Moto mods and Z line as a whole.

In other stories:  Motorola G7 CAD Renders Surfaces Online , Specifications out too!

The Moto X4 was one of the best launches of Motorola in 2017, and now all the Moto-fans kinda feels low by hearing the news that the Moto X5 will no more be launched. Apart from this, according to the previous leaks the Moto X5 sports a bezel-less design and comes with a notch which is similar to the iPhone X.

Both the front camera and front speaker are placed over here, and yes this device does come with a dual rear camera setup. Over the front, you’ve got a 5.99 inch IPS FHD+ display, and the device is powered by octa-core processor and is coupled with 4GB of RAM.

I personally think that the Moto X5 should have been launched because all the Moto devices are usually decent flicks both in terms of performance and user experience.

NOTE: The image on the featured image is the previously leaked banner of Moto X5.

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Moto X5 Cancelled! Motorola to Scale Down and Move Focus Away from Moto Mods
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Huawei to Start Manufacturing in India from 2019, also aims to open 1000 Exclusive Stores

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Huawei

The Chinese smartphone giant Huawei recently made its comeback to India with the launch of Huawei P20 Pro and the Huawei P20 Lite back in April, while its sub-brand Honor was still doing good. Since then, the company has launched some other phones like the Huawei Nova 3, Huawei Nova 3i and now Amazon India has officially confirmed the arrival of latest Huawei Mate 20 Pro as well. Following the same, Huawei has made it official that it is planning to start manufacturing its smartphones in India itself, and will be opening around 1,000 brand exclusive stores too for further strengthening its roots in the country.

In an interview to Times Of India, Mr. Jim Lu, Global Vice President, Huawei said:

“We look at India strategically and now intend to grow our presence through the launch of devices in the mid-and-premium-end of the market.”

He also said

“Volumes are going down globally as the lifecycle of devices goes up. However, India is a completely different market with 4G just starting to expand. Hence, it’s time to expand and invest in India, Starting next year, we have a plan to invest over $100 million in India over three years”.

This directly signifies that Huawei looks at India as a tier 1 market and is ready to invest over $100 million (around Rs 7,350 crore) for expansion of its manufacturing plants and stores. Coming to the sub-brand Honor, it has already experienced a whopping growth of 400% over the past nine months and will hopefully make it to 500% by the end of this year. The company further aims to grab the No.1 spot in the country by 2021.

In other stories:  Motorola G7 CAD Renders Surfaces Online , Specifications out too!

Huawei, as of now, targets the premium as well as the mid-range smartphone segment and plans to give a tough competition to other Chinese brands like Xiaomi, Oppo, Vivo followed by the Korean giant Samsung. To be more specific, it directs towards establishing itself as a premium manufacturer like Samsung, Apple and OnePlus. On the road to same, the company will be opening around 1000 Exclusive stores in the next 2-3 years for boosting up the offline presence in addition to the online sales, and will also tighten up its marketing and promotion strategies.

Prior to this decision, Huawei had partnered with local company Flex India in the support for government’s “Made in India” strategy for manufacturing the Honor series smartphones at lower costs. Continuing the same, the brand is also partnering with the Taiwanese contract manufacturer Foxconn (Apple’s current partner for production) for expanding its manufacturing plants.

Huawei’s keenness in India is obvious due to the issues and bans in the US market, as they now have a limited area for expansion which includes Europe where this China’s largest smartphone manufacturer currently accounts for over 20 percent in overall smartphone sales. Let us see if it actually succeeds in building what it aims for. Till then, stay tuned.

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Huawei to Start Manufacturing in India from 2019, also aims to open 1000 Exclusive Stores
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POCO F1 is now available Offline through all Mi Home stores!

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POCO F1 launch

Xiaomi’s new sub-brand POCO launched their first smartphone POCO F1 back in August this year at price tag starting from Rs 20,999 in various online channels like Mi.com and Flipkart. We all thought the phone will be an online exclusive, but today, POCO made it official that the phone will be available offline through Mi Home stores all over India as well.

POCO announced via their official Twitter handle that the POCO F1 is available for purchase in India through offline stores like Mi Home Stores across the country. With this new move, the company wants to reach more consumers making it easy for the customers who want to touch and feel the smartphone before making a decision.

POCO F1 is a beast in its segment offering specs unlike any other alternatives. It features a 6.18 IPS LCD display with a resolution of FHD+ (2246 x 1080 pixels), an aspect ratio of 18:7:9. It is powered by top of the line Qualcomm Snapdragon 845 SoC. It is coupled with 6GB/8GB of RAM and 64GB/128GB/256GB internal storage which can be further expanded by a microSD card.

In other stories:  Lenovo to discontinue Motorola C, M, and X series. To Go Full On G series

The device sports a dual camera setup in the rear consisting of a 12MP primary camera with f/1.9 aperture, dual pixel PDAF, 1.4µ pixel size and a secondary 5MP depth sensor while offering a 20MP camera on the front with f/2.0 aperture, 0.9µm pixel size and support for 1080p/30fps video recording.

The handset runs on Android 8.1 Oreo with MIUI 9.5 running on top which will be upgraded to MIUI 10 in future. It is backed by a 4,000 mAh Li-Po battery with QuickCharge 3.0 fast charging support. Connectivity options include LTE-A,4-Band carrier aggregation, Cat.16/13 (1Gbps/150Mbps), Bluetooth 5.0,USB-C, Wi-Fi a/b/g/n/ac, Dual SIM, dual band GPS , FM radio and a 3.5mm headphone jack. Additional it comes with infrared face recognition, a rear mounted fingerprint sensor and stereo speakers.

POCO F1 specifications

  • 6.18 IPS LCD FHD+ display
  • Qualcomm Snapdragon 845
  • 6GB/8GB of RAM
  • 64GB/128GB/256GB internal storage
  • 12MP + 5 MP rear
  • 20MP front
  • Android 8.1 Oreo with MIUI 9.5
  • 4,000 mAh Li-Po battery with QuickCharge 3.0 fast charging
POCO F1 is now available Offline through all Mi Home stores!
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Oppo Launches Hyper Boost Tech. Pretty Similar to GPU Turbo, but also works for Apps.

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With the increase in hardware power, smartphone manufacturers have turned to software acceleration technology as well. Huawei launched their GPU Turbo tech, which brought gaming acceleration to their phones. Now another Chinese manufacturer OPPO has announced its own acceleration engine called as Hyper Boost which they been teasing earlier this week.

The new technology is capable of achieving full scenario system-level performance optimization and improves the overall power efficiency of the device. The Hyper Boost acceleration engine is being self-developed by the company and includes system engine, game engine and application engine. The system is able to optimize the performance in three aspects of system, gaming and application.

The new technology also has a behaviour-aware scheduling (BAS) solution which has been developed independently by the company. This results in tuning the underlying hardware frequency to 0.2 milliseconds from the default frequency of 20 milliseconds Linux task scheduler. Not any that, it also implements system-level optimisation of hardware platforms and sends a technical feedback to the vendors.

In other stories:  Motorola G7 CAD Renders Surfaces Online , Specifications out too!

For the gaming department, the company has joined hands with Tencent, Netease and three other major gaming companies to optimize the top 100 games. Currently the company has adopted 11 of the most played games. For applications OPPO has optimised for applications like WeChat, mobile Taobao and mobile QQ. The company aims to combine the Artificial Intelligence (AI) technologies to make the Hyper Boost more efficient and capable.

OPPO is also working on a 10 GB RAM OPPO Find X which will also be adopting this technology. It has received certification from regulatory agency TENAA.

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Oppo Launches Hyper Boost Tech. Pretty Similar to GPU Turbo, but also works for Apps.
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