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India Smartphone Market Share for Q3 2018 Revealed! Xiaomi Leads, Micromax Makes a Surprise Return

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Counterpoint Research released the India Smartphone shipment market share for Q3 2018 today. Chinese manufacturer Xiaomi dominated smartphones shipments in Q3 2018, Xiaomi was pushed to close second by Samsung in the previous Counterpoint report for Q2 2018. While Micromax made a surprise entrance among the top five brands for the first time in two years.

According to the report, India’s smartphone shipments during the period of July-September grew 24% sequentially and 5% year-over-year. Xiaomi dominates the top place at 27% followed by Samsung (23%), Vivo (10%), Micromax (9%) and OPPO (8%).  The top five brands captured 77% of the market during the quarter while the smartphone segment contributed to half of the total market during the July-September period of this year.

India currently has 400 million smartphone users recently surpassing the US to become the second largest smartphone market in the world after China. Karan Chauhan, Research Analyst at Counterpoint noted that India’s shipments surpassed those of the US during the quarter, occurring a second time. He added that the $150-$250 segment contributed to almost one-third of the volume during Q3 as many new products are launching at this level. Another Research Analyst Anshika Jain noted that the record shipments happened at a time when Indian rupee has hit a low against the US dollar.

Xiaomi record breaking achievement was driven was driven by the Redmi 6 series and expansion in the offline channels, Also the introduction of the new sub-brand Pocophone was an important factor in securing the top place. As for Samsung, its shipments were dominated by the J6 and J8 while the Android Go Galaxy J2 core gave  it a much needed offering in the sub-$100 segment, the report said.

Vivo’s shipments reached their highest ever with the launch of the Vivo V11 and the Vivo V11 Pro. The most surprising entry was of Micromax, which might be because they managed to secure an order from Chhattisgarh government under which it will be the sole supplier of five million smartphones to students and women in the state. However, the shipments are expected to decline soon following completion of the orders the report said. OPPO’s refreshing of the Oppo F9 series increased their shipments significantly.

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