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Huawei partners with Micromax to expand Offline sales in India.

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Chinese manufacturer Huawei has joined hands with Indian consumer electronics firm Micromax Informatics to boost its offline and well as online sales in the Indian market. Huawei is currently the second largest smartphone seller just behind Samsung and entered the Indian market in 2018. It sold 200 million smartphones in its debut year and shipped 100 million devices by the end of this May.

Rishi Kishor Gupta, Vice President of Huawei, Consumer Business Group, Huawei India said

We have partnered with Micromax to launch our smartphones at multibrand outlets in India

Deepti Mehra, Head, Marketing of Micromax Informatics confirmed

In Micromax brand stores, Micromax phones will be available. But as far as the distribution and retail network that we have, Huawei will be capitalising on that

She added

There will be no co-branding. Micromax will continue separately when it comes to launching of own phones. There is no conflict of interest because Micromax addresses to the mass segment and Huawei the premium category

 

After Huawei entered the Indian market, it made a partnership for launching offline products exclusively with Chroma. After that it made a deal with Poorvika Mobiles to expand its reached to the southern states. Now with Micromax, the company is planning to spread across the country starting from cities like Mumbai, Delhi, Pune, Chennai, Bengaluru, Kochi, Hyderabad, Jaipur, Dehradun and Kolkata.

Tornado Pan, Country Head of Huawei Brand, Consumer Business Group, Huawei India said

With an aim to be present where our consumers are, we plan to focus on a robust offline distribution network catering to the needs of consumers in urban as well as rural regions and to make them experience the innovative technology that has won the hearts of customers’ world over

This deal exists only for the Huawei smartphones and not for Huawei’s sub-brand Honor. Honor smartphones are usually launched in the mid-range segment while Huawei smartphone tend to be in premium and upper-level flagships. Huawei brings flagship devices in the P and Mate lines with the P series with the mainstream consumers while the Mates are more photo-minded phablets.

Manufacturers like Samsung, OPPO, Realme, Xiaomi and Vivo are already focusing on creating a offline sales network in India. Huawei would benefit with pre-existing Micromax’s chain of offline retail stores.

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Realme X50 Pro 5G Launched In India

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Realme has once again launched a flagship phone just to beat iQOO and Xiaomi so that the company can proudly claim that it’s the first brand to offer a 5G smartphone in India. Yes, Realme has just launched the Realme X50 Pro 5G today in India. The Realme X50 Pro 5G comes with flagship hardware and 5G connectivity options. Right after the launch, however, war has already started on Twitter as C Manmohan, GM of POCO went on to claim that his company doesn’t provide anything consumers need.

Leaving all the social media fights behind, let’s talk about the Realme X50 Pro 5G itself. The Realme X50 Pro 5G features a 6.44-inch full-HD+ Super AMOLED display with a 90 Hz refresh rate and Corning Gorilla Glass 5 protection. The phone is powered by Qualcomm‘s flagship Snapdragon 865 SoC, coupled with Adreno 650 GPU and up to 12GB of RAM. In terms of RAM and ROM, there are three variants- 6GB RAM+128GB storage, 8GB RAM+128GB storage, and 12GB RAM+256GB storage. However, in all the variants, there is the UFS 3.0 storage.

In terms of the camera, the package is quite usual. There is a quad-camera setup on the back. There is a primary 64-megapixel Samsung GW1 sensor with an f/1.8 aperture. Along with that, there is an 8-megapixel ultra-wide camera, a 12-megapixel telephoto lens, and a 2-megapixel depth sensor for portraits. On the front, there is a dual-camera setup as well with a primary 32-megapixel Sony IMX 616 sensor along with an 8-megapixel ultra-wide lens.

Connectivity options on the phone include 5G, 4G VoLTE, Wi-Fi 6, Bluetooth v5.1, A-GPS, and USB-C. The phone runs Android 10 out of the box with Realme’s own (Really?) Realme UI skin on top. The phone packs a 4200 mAh battery with support for up to 65W fast charging. Realme calls it as SuperDart Charging.

In terms of pricing, the starting price for Realme X50 Pro 5G is Rs. 37,999 for the base variant with 6GB RAM and 128 GB storage. The variant with 8GB RAM and 128GB storage is priced at Rs. 39,999 while the top variant with 12GB RAM and 256GB RAM is priced at Rs. 44,999. In terms of colors, there are two variants- Mass Green and Rust Red. The Realme X50 Pro 5G is going for sale at 6 PM on Flipkart and Realme’s official website.

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Vivo overtakes Samsung to be #2 in Indian market! Realme shows little progress.

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The last quarter of 2019 has been an eventful one in terms of smartphone launches and events. Many new smartphones arrived in India, and well, thanks to the steady growth of the Indian smartphone market, now India has surpassed the US to become the second-largest smartphone market in the world, just behind China. It is the first time India beat the US with 158 million smartphone shipments in 2019 with a 7% year-on-year growth. These figures come from Counterpoint Research, and Counterpoint has shared more details and deep insights into the Indian smartphone market as well.

Right now, India is the biggest market for Xiaomi, beating its home market China, driven by offline expansion & budget Redmi smartphones. In terms of market share in India in 2019, Xiaomi is the number one with close to one-third of the smartphone sales at a 28% share. Samsung isn’t much behind, either with a 21% share.

These two brands combined contribute to 52% of the Indian smartphone market. While Vivo, Realme, Oppo, and others have 16%, 10%, 9%, and 16% hold on the market. Here things have turned rather interesting as Realme, a brand that has origins back to Oppo, has now been able to capture a more significant chunk of smartphone consumers with aggressive pricing, fast expansion, and retail presence. If we look at the data for just the fourth quarter of 2019, Xiaomi and Samsung lead with 27% and 21% share in the smartphone market. Realme seems quite unstoppable at this moment, with a growth rate of 255% in 2019, which is massive.

Apple has gained a bit of momentum in the Indian smartphone market, finally, thanks to iPhone XR price cuts and also, since probably for the first time, Apple aggressively priced the newly launched iPhone 11 in India.

In terms of sales from Q4 2019, Vivo has shown some impressive figures with 132% growth year-on-year in this particular period, doubling its sales. Also, compared to 2018, Vivo has grown its market share by 76%. But, for Samsung, things aren’t that good when we see the data from Q4 2018 and Q4 2019, as the figures are literally stagnant. When compared with 2018, Samsung has rather seen a decline in smartphone market share, dropping from 24% to 21%. Realme has a market share of 8% in Q4 2019, which is the same as last year.

In terms of overall market growth, the Indian smartphone market has grown by 7%, compared to 2018. Transsion Group, which owns Itel, Infinix, and Tecno, reached its highest ever market share in Q4 2019. Itel was the number one smartphone brand in the entry-level smartphones at around Rs. 4000, while its other brands Tecno and Infinix, have shown some growth with smartphones priced between Rs. 6000 and Rs. 10000.

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Qualcomm Gets 5G Ready: Snapdragon 765 5G SoCs Along With Snapdragon 865 Launched

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Qualcomm, at its fourth Snapdragon Summit in Hawaii, has announced three new smartphone chipsets. The company has announced the new Snapdragon 865 SoC along with Snapdragon 765 and Snapdragon 756G. The Snapdragon 865 is the company’s flagship SoC which is better than Snapdragon 855 and 855+ in many aspects like graphics, performance boost, and AI. But the chipset doesn’t have an integrated 5G modem, instead, it supports an X55 5G modem, which was launched earlier this year. So, next year, even if we see flagship phones being powered by Snapdragon 865, offering 5G connectivity, we will have to make a deal with battery power for sure. However, the company has not provided all the details and shared technical aspects today, more details will emerge in the next two days.

Apart from Snapdragon 865, Qualcomm also announced the two mid-range chipsets- Snapdragon 765 and Snapdragon 765G. These are the most interesting chipsets announced today as these will have integrated 5G, and also, these chipsets will make their way to more affordable phones. The biggest details about these processors are 15 TOPS (Trillion Operations Per Second) speed, offered by Snapdragon 865 and in terms of the Snapdragon 765 and 765G, the biggest highlights are  HDR10 4K video recording and support for up to 192-megapixel camera sensors.

 

Apart from the chipsets, Qualcomm announced its new in-display fingerprint technology called 3D Sonic Max. As per Qualcomm, 3D Sonic Max offers 17 times larger recognition area compared to that of the previous generation. With the new 3D Sonic Max, users will also be able to use more than one finger simultaneously for authentication.

3D Sonic Max lets users authenticate using more than one finger simultaneously

3D Sonic Max lets users authenticate using more than one finger simultaneously

In terms of first users of these chipsets, many prominent smartphone makers have already lined up and planned to use the chipsets in their latest devices. Xiaomi has announced that the Mi Note 10 will be launched in the first quarter of 2020 and it will be powered by Qualcomm’s Snapdragon 865 chipset. It will be one of the first smartphones in the world to be powered by the flagship chipset. Oppo will also launch a phone with Snapdragon 865.

In terms of more affordable phones, HMD Global owned Nokia will be one of the first ones to launch a smartphone powered by the Snapdragon 765 mobile platform. Xiaomi VP Lin Bin also announced that the company will launch the Redmi K30, powered by Snapdragon 765 soon with 5G support. It was already known that the Redmi K30 is being launched on December 10 and now, if that phone supports 5G then it may probably end up being the first mid-range smartphone supporting 5G connectivity.

Motorola’s President Sergio Buniac also made claims that Motorola will bring phones with Snapdragon 765 and 865, and he also stressed a bit about the developments going on regarding foldable phones. So, maybe we can expect the next edition of Razr Phone launching next year with the latest chipsets and 5G support.

Apart from these brands, Realme and Meizu also made claims of bringing phones with Snapdragon 865 and Snapdragon 765. These are some rumors that Realme X50 may come with the any of the new chipsets and with 5G. Meizu claims that it will be the first company to actually put a Snapdragon 865 SoC powered smartphone in the hands of the consumers. As of now, it’s not very clear who will be able to hold the title of first Snapdragon 865 powered phone or Snapdragon 765 powered phone, but this cold war among brands will surely turn interesting in the next few days as it has been confirmed that the Redmi K30 is coming with Snapdragon 765. More details about these latest chipsets from Qualcomm are awaited, meanwhile, a social media war among brands seem inevitable. We are closely keeping an eye on the developments and will share updates regarding the same.

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