Gionee, in case you are not aware of, is one of the early Chinese smartphone makers to enter the Indian smartphone market. The company had established its presence in India in early 2012.The smartphone maker as a whole has failed to capture the market as it expected to. They were not received with great attention in the Indian smartphone industry.
Recently, the company had downsized its operations in India owing to the alleged financial crisis they have been facing in India. Gionee India’s CEO and Managing Director Arvind Vohra left last August after running domestic operations for almost five years. Vohra still continues as Executive Director. David Chang, Global Sales Director for Gionee, is now leading the India operations.
It seems like the company is planning to attempt for a comeback to the Indian market and to attain a position among the top five players in the country. The Chinese smartphone maker is likely to adopt a new business model under which distributors across the country would do their own marketing to enhance sales of the products.
“India is becoming the second-largest mobile phone market globally and, for Gionee, it is as important as China or the European market. It is our commitment to invest further in this market to bring major change”
said David Chang, Global Sales Director, Gionee India, in an interview. They have plans to set up its own manufacturing unit in Faridabad, Haryana. Gionee is currently discussing with the government in terms of legal issues.
“Setting up a manufacturing plant will help us in making all our phones by ourselves”
Chang added. It indeed will reduce the costs incurred by the company for importing the devices from its homeland.
It looks like the company has learned from its mistake. This time, they are focussing on a particular budget range instead of randomly launching smartphones in various segments which was one of the major reasons of their downfall. The upcoming phones will be priced under Rs 15,000 which focusses mainly on camera or battery.
Like other Chinese smartphone makers, Gionee also has got interested in the in-display fingerprint technology. They have announced that the company is working on it and has plans for globally launching the devices incorporating this tech.
“We are working on this new technology. We are working on a smartphone with an under-the-display fingerprint scanner which would be launched globally”
Gionee launched its first bezel-less display smartphone — the M7 Power back in November 2017. They are now planning to introduce a whole bunch of bezel-less devices. The Chinese smartphone maker will launch its first smartphone for 2018 the upcoming month.
“We are aiming to get into the top five smartphone brands in the second half of 2018. In the first half of 2019, we will target to be among the top three players in the Indian smartphone market”
said the Gionee executive. The company seems to be highly ambitious this time. We hope the company would be able to achieve its targets.