Asus and Flipkart announced their new partnership on stage- a long term deal to sell Asus phones exclusively on Flipkart. Along with it, they also announced the launch of ZenFone Max Pro which will be exclusively available on Flipkart. The sale of the Zenfone Max Pro will commence from 12:30 PM on April 23, Monday.
Along with the Zenfone Max Pro, Asus and Flipkart have signed a Memorandum of Understanding(MoU) to collaborate on new products specifically designed for the Indian market. Both the companies are set to extensively support each other in planning cum execution of the marketing of the upcoming Zenfone models.
The phone is expected to come with a Snapdragon 636 chipset, an under clocked version of the Snapdragon 660.Other than this, there isn’t much on the plate that we know of. Details regarding the smartphone are skim as they haven’t announced the price and quarter of the specifications.
But we expect the phone to come with the same design as that of Asus Zenfone Max (M1), which was announced at MWC earlier this year.
This is not the first time Asus partnered with Flipkart for the launch of it’s smartphones. Back in 2014, Asus tied up with Flipkart exclusively to sell the Zenfone lineup which was a huge success in the mid-range segment until Xiaomi took over the market. “With Flipkart’s partnership, we aim to gain more insights about Indian consumers”Asus CEO Jerry Shen said in a press statement.
Going forward, Asus is expected to come up with more smartphones for the mid-range sector. Flipkart on the other hand, uneviled plans called “Mobiles 40 by 20″ which can be translated to 40% of the overall smartphone sales in the Indian market by 2020, put roughly a 100 million new customers.
Ironically, Asus’s partnership is coming at a time when Amazon decided to announce the Oneplus 6 exclusively on it’s platform. Flipkart, India’s homegrown e tailer is facing cut throat competition from the global leader Amazon. Nobody has an upper hand in the market right now, considering the amount of money being burnt day in and day out. Partnerships like these could go a long way in deciding the winner in the end.