Counterpoint & Canalys have just shared their reports regarding smartphone shipments in India for the Q1 2018, and both the reports indicate an unstoppable rise of Xiaomi, the brand since where it’s journey started in India to now, has grown to capture the top spot.
In terms of smartphones, Xiaomi has secured the top position with a massive 31.1% of the market, which is a great increment from 13.1% from 2017. On the second spot is Samsung holding 26.2% of the smartphone market, and saw very little growth from 25.9%, the market share the company had in 2017.
The next few positions are held by Vivo, Oppo and Honor, followed by the other brands. But, here is the main conclusion- Xiaomi and Samsung now hold 58% of the smartphone market and Xiaomi alone rules over every single brand. As per Counterpoint, Xiaomi’s Redmi Note 5 and 5 Pro were the most popular models for the Chinese brand, whereas Samsung Galaxy J7 NXT and J2 (2017) were the most popular phones from the South Korean Giant.
However, there is little growth in terms of overall market growth. In term of the individual growth rate of brands, Honor (Huawei) entered top five smartphone brands for the first time, and Xiaomi and OnePlus also maintains their positions well in terms of growth. Honor has grown 146%, while Xiaomi has a pretty impressive but lower rate at 134% and OnePlus has settled with 112% (Never settle, but 112% growth rate is fine).
These three are now the faster-growing brands in India. China-based Transsion Group (the holding group of Tecno, Itel and Infinix) has become the fifth largest player with 4% market share in Q1 2018 (combined for all three brands). Tecno, which debuted in April last year, has emerged as a leading smartphone brand and is close to entering the top ten list.
Canalys has also shared the report regarding smartphone shipment, and it echoes the same thing as Counterpoint. However, Canalys revealed that Q1 2018 saw 155% annual shipment growth of Redmi and Mi phones, which is equal to almost 9 million units. As per Canalys, Xiaomi has improved its distribution nationwide. And as Xiaomi launched the Redmi Note 5, Redmi Note 5 Pro and a budget phone, Redmi 5A it saw a lot of sales and 3.5 million units of Redmi 5A were sold in three months.
Canalys also revealed that three out of four new smartphones or 75% of the new smartphones are from one of the top four companies. Brands like Lenovo and Gionee saw a massive drop in shipments by 60% and 90% respectively.
It is appreciable that Xiaomi is holding on to it’s #1 position in Indian smartphone market from the previous quarter results (Q4 2017), where they overtook Samsung to become the most selling brand in India. Also, it is worth noting that Samsung has improved on their market share even though there were reports of downward trends in Samsung’s market share in India.