So, after tons and tons of leaks and rumours, Apple has finally launched its new 2018 iPhone lineup along with the Apple watch series 4 at a launch event held in Cupertino, California. The next-gen iPhone series comprises of a 5.8-inch OLED iPhone XS, 6.5-inch OLED iPhone XS Max, and the most affordable 6.1-inch LCD iPhone XR. Let us have a detailed look at each one of these new iPhones.
The iPhone Xs is a direct upgrade to the last years iPhone X and comes in a durable glass build supported by a surgical grade steel frame with an upgraded IP68 water resistance, rated to bear 2m of depth for 10 minutes. The device features a 5.8-inch Super Retina HDR OLED display with a pixel density of 459ppi and 1-million-to-1 contrast ratio. Further, it supports HDR10 and Dolby Vision along with 120Hz touch sensing and 3D touch.
Under the hood, it is powered by Apple’s latest hexa-core A12 Bionic Chip based on 7nm FinFet process, coupled with a quad-core GPU and a dedicated neural engine for AI-related tasks, making it capable of performing 5 trillion operations per second. This new SoC also supports real-time player tracking based on Augmented Reality.
In the optics department, the iPhone XS gets a 12MP wide-angle camera coupled with a 12MP telephoto camera with an improved True Tone LED flash and dual OIS at the back, while the front embraces a newer 7MP selfie shooter. The cameras are now aided by the AI chip and are equipped with facial landmarking and faster and better smart HDR feature. Furthermore, you can record optically stabilized videos with stereo sound and the depth of field can be adjusted later in case of still photos.
The device runs on iOS 12 and is claimed to have 30minutes of more battery life than the iPhone X with the support for Wireless Charging. Moreover, it packs dual SIM support with dual standby, where the second sim card will be an e-sim instead of a physical one (the use of the latter is limited only to China).
iPhone XS Max
The iPhone XS Max on the other hand sports a larger 6.5-inch Super Retina HDR OLED display. The display specifications remain the same as the iPhone XS including HDR10, Dolby Vision, 120Hz touch sensing and 3D touch.
This too is powered by the same Apple A12 Bionic chip and has same camera setup on front and the rear.
The only thing different here apart from the display size is the battery capacity. This larger and the most expensive iPhone XS Max gets 90 minutes increment over the iPhone X which makes it the largest battery life in the history of iPhones.
Other than that, it is the same iPhone XS with a larger display and bumped up battery life.
As rumoured earlier, the multi-colored iPhone XR is the cheapest of all three and bears IP67 Water and Dust Proofing. It comes with a 6.1-inch Liquid Retina LCD display which Apple claims to be the “most advanced LCD ever in a smartphone”. It has relatively thicker bezels than the above two OLED models.
This LCD iPhone lacks the pressure-sensitive 3D touch (present since 5S) and instead relies on “haptic touch” i.e. it will click if you hold your finger on a button for a while.
The chipset remains the same i.e. Apple’s A12 Bionic. In the optics department, the iPhone XR gets a single 12MP wide-angle camera at the rear, no telephoto on this one. At the front, we have the same 7MP sensor found on the other two.
Apple claims the battery life to be an hour and a half longer than the iPhone 8 Plus, of course, they don’t mention the numbers.
It’s also worth noting that the Face ID is now upgraded enough to be called as Advanced Face ID on all the three models.
Pricing and Availability
The iPhone XS starts at $999 for the base variant with 64GB of storage while the iPhone XS Max starts at $1099 for the same configuration. Both iPhone XS & iPhone XS Max comes in 64, 256 & 512GB variants. Whereas, the cheaper iPhone XR costs $749 for the 64GB model, and it comes in 64, 128 & 256GB Variants. These new iPhones can be pre-ordered from 14th of September while the shipping is scheduled to start from 21.
Following the new launch, the iPhone 7 and iPhone 8 faced a price cut bringing the cost down to $449 and $599 respectively.