This year at Mobile World Conference there were many smartphones launched which have stolen the show, and for the very first time, the Android Go Edition devices were showcased at the MWC, including devices such as Nokia 1 and Lava Z50 both of which are lined up for their launch here in India.
Hands down, without any doubt these devices tend to be a game changer in a developing markets like India. These devices come with a lighter OS and Google has optimized this for a for a smooth using even though the device is running on lower specifications.
There is one single brand which has played a major role in building the Android Go Devices, its none other than the Taiwanese chipset maker MediaTek, this is because all the Android Go Devices are powered by the MediaTek chipset. The brand has also recently announced its own flagship, the Helio P60 SoC.
The main motto of both Google and MediaTek is to make sure that all the consumers who are using a featured phone shall soon start using a smartphone.
Mediatek had this to say:
“Android Go has two configurations for DRAM: 512MB RAM and 1GB RAM. Quite a few manufacturers launched Android Go devices here in Barcelona and what’s interesting is that all of them are powered by 1GB of RAM. In the second wave, a lot of brands can be expected to launch phones with 512MB RAM at even lower price points. Such devices will ensure that the price gap between feature phones and smartphones is reduced.“
Though the device scomes with a cheaper price tag, there is no much compromise in the overall experience with this device. Now if you are wondering why are the Android Go devices comparatively cheaper, then well this is because the device comes in two different configurations for DRAM which is 512MB and 1GB of RAM.
There are a set of manufactures who are launching these devices with 1GB of RAM, and the others tend to launch the same device with 512MB of RAM, hence slightly lesser price tag than the 1GB variant.
Huawei to Start Manufacturing in India from 2019, also aims to open 1000 Exclusive Stores
The Chinese smartphone giant Huawei recently made its comeback to India with the launch of Huawei P20 Pro and the Huawei P20 Lite back in April, while its sub-brand Honor was still doing good. Since then, the company has launched some other phones like the Huawei Nova 3, Huawei Nova 3i and now Amazon India has officially confirmed the arrival of latest Huawei Mate 20 Pro as well. Following the same, Huawei has made it official that it is planning to start manufacturing its smartphones in India itself, and will be opening around 1,000 brand exclusive stores too for further strengthening its roots in the country.
In an interview to Times Of India, Mr. Jim Lu, Global Vice President, Huawei said:
“We look at India strategically and now intend to grow our presence through the launch of devices in the mid-and-premium-end of the market.”
He also said
“Volumes are going down globally as the lifecycle of devices goes up. However, India is a completely different market with 4G just starting to expand. Hence, it’s time to expand and invest in India, Starting next year, we have a plan to invest over $100 million in India over three years”.
This directly signifies that Huawei looks at India as a tier 1 market and is ready to invest over $100 million (around Rs 7,350 crore) for expansion of its manufacturing plants and stores. Coming to the sub-brand Honor, it has already experienced a whopping growth of 400% over the past nine months and will hopefully make it to 500% by the end of this year. The company further aims to grab the No.1 spot in the country by 2021.
Huawei, as of now, targets the premium as well as the mid-range smartphone segment and plans to give a tough competition to other Chinese brands like Xiaomi, Oppo, Vivo followed by the Korean giant Samsung. To be more specific, it directs towards establishing itself as a premium manufacturer like Samsung, Apple and OnePlus. On the road to same, the company will be opening around 1000 Exclusive stores in the next 2-3 years for boosting up the offline presence in addition to the online sales, and will also tighten up its marketing and promotion strategies.
Prior to this decision, Huawei had partnered with local company Flex India in the support for government’s “Made in India” strategy for manufacturing the Honor series smartphones at lower costs. Continuing the same, the brand is also partnering with the Taiwanese contract manufacturer Foxconn (Apple’s current partner for production) for expanding its manufacturing plants.
Huawei’s keenness in India is obvious due to the issues and bans in the US market, as they now have a limited area for expansion which includes Europe where this China’s largest smartphone manufacturer currently accounts for over 20 percent in overall smartphone sales. Let us see if it actually succeeds in building what it aims for. Till then, stay tuned.
POCO F1 is now available Offline through all Mi Home stores!
Xiaomi’s new sub-brand POCO launched their first smartphone POCO F1 back in August this year at price tag starting from Rs 20,999 in various online channels like Mi.com and Flipkart. We all thought the phone will be an online exclusive, but today, POCO made it official that the phone will be available offline through Mi Home stores all over India as well.
You guessed it right!
— POCO India (@IndiaPOCO) October 13, 2018
POCO announced via their official Twitter handle that the POCO F1 is available for purchase in India through offline stores like Mi Home Stores across the country. With this new move, the company wants to reach more consumers making it easy for the customers who want to touch and feel the smartphone before making a decision.
POCO F1 is a beast in its segment offering specs unlike any other alternatives. It features a 6.18 IPS LCD display with a resolution of FHD+ (2246 x 1080 pixels), an aspect ratio of 18:7:9. It is powered by top of the line Qualcomm Snapdragon 845 SoC. It is coupled with 6GB/8GB of RAM and 64GB/128GB/256GB internal storage which can be further expanded by a microSD card.
The device sports a dual camera setup in the rear consisting of a 12MP primary camera with f/1.9 aperture, dual pixel PDAF, 1.4µ pixel size and a secondary 5MP depth sensor while offering a 20MP camera on the front with f/2.0 aperture, 0.9µm pixel size and support for 1080p/30fps video recording.
The handset runs on Android 8.1 Oreo with MIUI 9.5 running on top which will be upgraded to MIUI 10 in future. It is backed by a 4,000 mAh Li-Po battery with QuickCharge 3.0 fast charging support. Connectivity options include LTE-A,4-Band carrier aggregation, Cat.16/13 (1Gbps/150Mbps), Bluetooth 5.0,USB-C, Wi-Fi a/b/g/n/ac, Dual SIM, dual band GPS , FM radio and a 3.5mm headphone jack. Additional it comes with infrared face recognition, a rear mounted fingerprint sensor and stereo speakers.
POCO F1 specifications
- 6.18 IPS LCD FHD+ display
- Qualcomm Snapdragon 845
- 6GB/8GB of RAM
- 64GB/128GB/256GB internal storage
- 12MP + 5 MP rear
- 20MP front
- Android 8.1 Oreo with MIUI 9.5
- 4,000 mAh Li-Po battery with QuickCharge 3.0 fast charging
Oppo Launches Hyper Boost Tech. Pretty Similar to GPU Turbo, but also works for Apps.
With the increase in hardware power, smartphone manufacturers have turned to software acceleration technology as well. Huawei launched their GPU Turbo tech, which brought gaming acceleration to their phones. Now another Chinese manufacturer OPPO has announced its own acceleration engine called as Hyper Boost which they been teasing earlier this week.
The new technology is capable of achieving full scenario system-level performance optimization and improves the overall power efficiency of the device. The Hyper Boost acceleration engine is being self-developed by the company and includes system engine, game engine and application engine. The system is able to optimize the performance in three aspects of system, gaming and application.
The new technology also has a behaviour-aware scheduling (BAS) solution which has been developed independently by the company. This results in tuning the underlying hardware frequency to 0.2 milliseconds from the default frequency of 20 milliseconds Linux task scheduler. Not any that, it also implements system-level optimisation of hardware platforms and sends a technical feedback to the vendors.
For the gaming department, the company has joined hands with Tencent, Netease and three other major gaming companies to optimize the top 100 games. Currently the company has adopted 11 of the most played games. For applications OPPO has optimised for applications like WeChat, mobile Taobao and mobile QQ. The company aims to combine the Artificial Intelligence (AI) technologies to make the Hyper Boost more efficient and capable.
OPPO is also working on a 10 GB RAM OPPO Find X which will also be adopting this technology. It has received certification from regulatory agency TENAA.
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